North America

The United Soccer League's USL League One is launching an inaugural in-season cup competition with Jägermeister as the entitlement sponsor for the tournament in a new sponsorship deal.

Seattle Reign has become the second National Women’s Soccer League (NWSL) franchise to be sold in a week, as the ownership overhaul in the top United States division continues apace.

Joe Markowski is leaving his role as chief executive of DAZN in North America with IMG’s Michael Ridout to take on certain duties heading up the broadcaster’s combat sports activities, SportBusiness can reveal.

The new joint venture streaming service of ESPN, Fox and Warner Bros. Discovery today (Friday) named Pete Distad, the experienced media, sports and technology executive, as its chief executive.

The San Diego Wave of the National Women's Soccer League is being sold for a league-record price of $120m (€110m) on the eve of the team's third season, a source with knowledge of the deal confirmed t…

Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency

Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship

US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners

Premiership Rugby will enjoy heightened exposure in the US market after Fox Sports agreed to air 10 matches, including the semi-finals and final, as part of a deal between the broadcaster and Major League…

Plans are advancing in Atlanta to bring a National Hockey League franchise to the city, after the Alpharetta Sports & Entertainment Group sent a formal request to the league to begin an expansion process

Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.

CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…

Major League Soccer's San Jose Earthquakes has announced the club's MLS Next Pro team, Earthquakes II, will play under the name The Town FC after a licensing deal struck between the Town Group and MLS…

The Chicago Bears, of the National Football League, is planning to build a new stadium just south of its current home, Soldier Field, with more than $2bn (€1.8bn) to be invested for the domed stadium.

The National Women’s Soccer League is building on its partnership with one of its new domestic media rights-holders, Amazon, today (Monday) unveiling the e-commerce giant as its exclusive retail sponsor.

The Mid-Atlantic Sports Network (MASN) has reached an agreement with Comcast just weeks before the 2024 Major League Baseball season gets under way to keep the Baltimore Orioles and Washington Nationals on the company's Xfinity cable package.

Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.

Canada will look to show off its basketball credentials as it pursues a Women's National Basketball Association franchise, after being awarded a pre-season game for the second successive year