North America

The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime

Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …

League continues to strike ties with fashion and culture brands

US media and entertainment company WarnerMedia has expanded its rights agreement with the All Elite Wrestling (AEW) promotion following a successful initial collaboration

Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its h…

A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…

Comcast and NBCUniversal's new Peacock subscription streaming video service will contain a significant amount of live sports coverage, including extensive coverage of this summer's Tokyo Olympics

The 2020 Women's National Basketball Association season is expanding to a 36-game schedule and adding a new in-season tournament known as the Commissioner's Cup

Former Mets star out from manager spot after less than three months, and without leading a single game

Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.

The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.

With the revamped XFL football league kicking off in February, Bob Williams takes a look at the measures Vince McMahon's latest project is taking in order to prosper.

Major League Baseball has its first official day at its new central headquarters on the Avenue of the Americas in New York on 6 January. Eric Fisher visits the new offices.

Vivint Smart Home Arena, the home of the National Basketball Association’s Utah Jazz, is going fully cashless following a successful trial late last year.

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

Former leader's candidacy had been hotly debated as he finally reaches shrine on fifth try

Revenue from licenses nearly double original projections

Major League Rugby has gained another commercial boost ahead of its third season by partnering with sports performance technology company Catapult Sports.

All-female motor racing competition the W Series has announced a tie-up with Formula 1 that will see it become part of the support programme at this year’s US and Mexican Grands Prix.

The US division of Japanese electronics company Mitsubishi Electric has agreed a five-year extension to its deal with the PGA Tour, an agreement that focuses on the golf organisation’s Champions tour f…

Sports drink brand BodyArmor has extended its multi-year league-wide partnership with Major League Soccer by aligning with 19 teams as well.

Canadian transatlantic rugby league team Toronto Wolfpack has extended partnerships with Air Transat and Metrolinx/GO Transit for the 2020 Super League season

Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.

The National Lacrosse League has signed the first gaming partnership for lacrosse in the United States after announcing a deal with Roar Digital, the joint venture between MGM Resorts and GVC Holdings.

League rebrands its flavor of 3-on-3 basketball as an entirely new sport called Fireball3

The ICM Partners agency has agreed a deal with Major League Wrestling to sell television and streaming rights for the competition

US media company Comcast NBCUniversal has launched SportsTech, a new global accelerator programme for sports technology start-ups

2018 World Series champions let Cora as he awaits discipline for his role in Houston Astros' rule violations

Both title game, entire playoff series shows audience growth

The PGA Tour has unveiled its new pace-of-play policy, which is designed to speed up the slowest players on the United States-based professional men's golf tour

Former content chief Erik Logan to assume CEO role for surfing property

Major League Lacrosse has decided to switch from a franchise model to a single-entity structure

Ballpark rebranding follows SunTrust-BB&T merger creating new Truist moniker

The National Basketball Association's Atlanta Hawks have signed a multi-faceted, multi-year sponsorship agreement with leading US banking company Chase Bank

New agreement includes sweeping improvements in salaries, benefits, marketing support for women's pro basketball league

A new 3-on-3 professional ice hockey league called 3ICE is scheduled to debut in North America in 2021

Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership s…