North America

Features
News
Sponsorship & Marketing Basketball

The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime
Licensing and Merchandising US College Sports

Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …
Licensing and Merchandising

League continues to strike ties with fashion and culture brands
Media Wrestling

US media and entertainment company WarnerMedia has expanded its rights agreement with the All Elite Wrestling (AEW) promotion following a successful initial collaboration
Sponsorship & Marketing Ice Hockey

Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its h…
Business Action Sports

A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…
Media

Comcast and NBCUniversal's new Peacock subscription streaming video service will contain a significant amount of live sports coverage, including extensive coverage of this summer's Tokyo Olympics
Governance Women's Basketball

The 2020 Women's National Basketball Association season is expanding to a 36-game schedule and adding a new in-season tournament known as the Commissioner's Cup
Governance Baseball

Former Mets star out from manager spot after less than three months, and without leading a single game

Latest Features

View All
Attendance

Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Women's Football
Governance

The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
American Football
Business

With the revamped XFL football league kicking off in February, Bob Williams takes a look at the measures Vince McMahon's latest project is taking in order to prosper.
Baseball
Business

Major League Baseball has its first official day at its new central headquarters on the Avenue of the Americas in New York on 6 January. Eric Fisher visits the new offices.
Stadia Basketball

Vivint Smart Home Arena, the home of the National Basketball Association’s Utah Jazz, is going fully cashless following a successful trial late last year.
Fan Engagement Basketball

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
Governance American Football

Former leader's candidacy had been hotly debated as he finally reaches shrine on fifth try
Business American Football

Revenue from licenses nearly double original projections
Sponsorship & Marketing Rugby Union

Major League Rugby has gained another commercial boost ahead of its third season by partnering with sports performance technology company Catapult Sports.
Events Motor Racing

All-female motor racing competition the W Series has announced a tie-up with Formula 1 that will see it become part of the support programme at this year’s US and Mexican Grands Prix.
Sponsorship & Marketing Golf

The US division of Japanese electronics company Mitsubishi Electric has agreed a five-year extension to its deal with the PGA Tour, an agreement that focuses on the golf organisation’s Champions tour f…
Sponsorship & Marketing Football

Sports drink brand BodyArmor has extended its multi-year league-wide partnership with Major League Soccer by aligning with 19 teams as well.
Sponsorship & Marketing Rugby League

Canadian transatlantic rugby league team Toronto Wolfpack has extended partnerships with Air Transat and Metrolinx/GO Transit for the 2020 Super League season
Sponsorship & Marketing Football

Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.
Sports Betting Lacrosse

The National Lacrosse League has signed the first gaming partnership for lacrosse in the United States after announcing a deal with Roar Digital, the joint venture between MGM Resorts and GVC Holdings.
Business 3x3 Basketball

League rebrands its flavor of 3-on-3 basketball as an entirely new sport called Fireball3
Media Wrestling

The ICM Partners agency has agreed a deal with Major League Wrestling to sell television and streaming rights for the competition
Business Multi-Sport

US media company Comcast NBCUniversal has launched SportsTech, a new global accelerator programme for sports technology start-ups
Governance Baseball

2018 World Series champions let Cora as he awaits discipline for his role in Houston Astros' rule violations
Media American Football

Both title game, entire playoff series shows audience growth
Fan Engagement Golf

The PGA Tour has unveiled its new pace-of-play policy, which is designed to speed up the slowest players on the United States-based professional men's golf tour
Industry Moves Surfing

Former content chief Erik Logan to assume CEO role for surfing property
Governance Lacrosse

Major League Lacrosse has decided to switch from a franchise model to a single-entity structure
Sponsorship & Marketing Baseball

Ballpark rebranding follows SunTrust-BB&T merger creating new Truist moniker
Sponsorship & Marketing Basketball

The National Basketball Association's Atlanta Hawks have signed a multi-faceted, multi-year sponsorship agreement with leading US banking company Chase Bank
Business Basketball

New agreement includes sweeping improvements in salaries, benefits, marketing support for women's pro basketball league
Events Ice Hockey

A new 3-on-3 professional ice hockey league called 3ICE is scheduled to debut in North America in 2021
Industry Moves Multi-Sport

Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership s…