North America

Popular US musician Pitbull has become a part-owner of Nascar Cup Series organization Trackhouse Racing Team ahead of its debut season in 2021.

The Crew, a new Netflix sitcom focused on a small Nascar Cup Series team, will be released on February 15, the day after the stock car racing series' season-opening Daytona 500 race

The Ultimate Fighting Championship has entered into a multiyear partnership with US online clothing retailer Zappos

League, teams seek delicate balance between pandemic and fan engagement

The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week

Rare trading card of late Hall of Famer sold for $5.2m.

Australian online gaming company PlayUp has entered the United States sports betting market by striking a multiyear partnership with the National Hockey League's New Jersey Devils

Three-time World Series winner to aid with on-field matters

Mark Davis, the owner of the National Football League's Las Vegas Raiders, is expanding his sports portfolio in the Nevada city by acquiring the Women's National Basketball Association's Las Vegas Aces.

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.

Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem

Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.

Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.

Major League Soccer team Montreal Impact has unveiled a major identity refresh, in which the club has been renamed Club de Foot Montréal, or CF Montréal for short.

The National Basketball Association's Philadelphia 76ers have struck a multiyear partnership with American mobile giant Verizon, which has been designated the exclusive mobile 5G partner for the team.

Borrowing aimed at weathering impact from ongoing Covid-19 pandemic

Garden State sets both monthly and annual marks for legal wagering handle

MLB club retains veteran senior executive with five-year deal

Gaming technology brand HyperX has extended its exclusive naming rights agreement for the HyperX Esports Arena Las Vegas located on the Las Vegas strip

The National Basketball Association and National Hockey League have announced a series of league-wide efforts to honor the life and legacy of civil rights activist Dr.

The Jacksonville Jaguars' plan to build an expansive mixed-use development adjacent to TIAA Bank Field is now "dead" after Jacksonville City Council rejected the initiative

Sports-focused streaming service fuboTV has announced plans to acquire sports betting start-up company Vigtory and expects to launch a sportsbook before the end of the year.

Youth-oriented TV production likely to be soon replicated

Revisions come amid flurry of early-season challenges

New York-based company extends tie with its first team primary ticketing client

Major League Soccer is still planning to stage a series of tentpole events during the 2021 season in the wake of the Covid-19 pandemic, most notably including the All-Star Game

Bruin Sports Capital-owned agency elevates company veteran

The National Women's Soccer League has officially announced that an expansion team from Sacramento, California, will join the league for the 2022 season

Ballpark joins growing wave of sports facilities enlisted in ongoing health crisis

The Atlantic 10 collegiate athletic conference, one of the top mid-majors in American college sports, has secured a multiyear domestic media rights extension with NBC Sports for men's and women's basketball

Move intended as ramp-up toward full attendance in 2022

The National Hockey League's Detroit Red Wings have struck a multiyear gaming partnership with Australia-based global sportsbook operator PointsBet

The National Women's Soccer League expansion team in Kansas City will have temporary branding during its inaugural season in 2021 due to the tight turnaround in joining the league

United States-based soccer promoters Relevent Sports Group has agreed a multiyear partnership with ticket sales company Stage Front to help drive ticket sales for the International Champions Cup.

The cost of constructing Polar Park, the new home of Triple-A team Worcester Red Sox, has ballooned to $157m so far, making the facility the most expensive minor league baseball stadium ever built.

Global investment firm buys into premium experiences company

Mobile carrier to reach 28 NFL venues with advanced network by end of 2021