North America

Scuf Gaming has been named the official controller partner of eMLS, Major League Soccer's competitive esports property, in a multiyear deal

Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.

Baseball club adds mobile-based, skip-the-line food and beverage service in advance of wider 2020 rollout

Major League Soccer has signed a multi-year partnership with BodyArmor, which will become the league's official sports drink partner from next year

National Women's Hockey League team Boston Pride has been taken over by a group of investors, led by Cannon Capital managing partner Miles Arnone

Endeavor, the talent agency and sports and entertainment group that owns talent management company IMG, expects to issue 19.4 million shares at a price of between $30 (€27.0

League, union decisions to stay in current labor deal is marked shift in tenor from the last quarter century of hockey labor relations

Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…

The Brooklyn Nets' reboot will continue with the appointment of former Turner president David Levy as the organization’s new chief executive officer, according to ESPN.

Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.

Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.

Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.

The National Women’s Hockey League has gained another commercial boost ahead of the new season with the extension of a sponsorship deal with the Dunkin’ restaurant brand.

The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions

The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet

Baseball replaces legacy system that was part of BAMTech sale to Disney

The $5bn future home of the National Football League's Los Angeles Rams and Los Angeles Chargers will be officially known as SoFi Stadium, it was confirmed on September 15

Michael Jordan is selling a significant stake in the Charlotte Hornets to two New York-based investors – but he will remain the majority owner of the National Baseball Association franchise.

Major League Soccer team Chicago Fire has announced that long-time chairman and owner Andrew Hauptman has sold his controlling interest in the club to Joe Mansueto

The University of Alabama is tracking how long students stay at its Crimson Tide American football games in an attempt to keep fans in their seats from kick-off until the final whistle, the New York Times…

The NCAA has continued to push back against proposed legislation in California which is aimed at giving college athletes a chance to earn endorsement money, saying the bill is "harmful" and "unconstitutional"

The National Football League is offering $3m as part of an initiative to create a helmet which can outperform the equipment currently in use

Radar and AI-based technology capable of detecting various weapon types without using facial recognition

The Chicago Fire has taken another step closer to playing at Soldier Field after the Chicago Park District voted to continue negotiations over the Major League Soccer team's use of the 61,500-seat stadium,…

Venue to be the largest esports training facility of its kind in North American upon opening

The UFC mixed martial arts promotion has reportedly launched a new leveraged loan worth $465m (€423m) on the back of its recent rights agreement with sports broadcaster ESPN.

Affiliated minors top 40 million in attendance for 15th straight year

The revamped XFL will introduce premium seating on the sidelines of its games, Elevate Sports Ventures chief executive Al Guido has revealed

New York-based Bowlero Corp., the world’s largest owner and operator of ten-pin bowling centers, has taken over the Professional Bowlers Association. Financial terms of the deal were not disclosed.

Major League Rugby has hired Jon Persch as its new chief commercial officer in its attempts to "improve the MLR brand identity within the US sports industry

The California State Assembly has passed legislation to let college athletes make money off of their name, image, or likeness

Capital One Arena, the home arena of the National Hockey League's Washington Capitals and National Basketball Association's Washington Wizards, expects to generate a million additional visitors per year …

Baseball's recent run of dealmaking in legal wagering space extends to chance-based lottery games

Dan Flynn is officially leaving his role as chief executive of the United States Soccer Federation on September 16, the governing body has announced

National Women's Hockey League Commissioner Dani Rylan is standing confident of the league's future despite an ongoing mass player boycott

Defending MLB champions dismiss architect of World Series-winning club