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News
Pitbull becomes part-owner of Nascar’s Trackhouse Racing Team
Popular US musician Pitbull has become a part-owner of Nascar Cup Series organization Trackhouse Racing Team ahead of its debut season in 2021.
Nascar’s Netflix sitcom to be released day after Daytona 500
The Crew, a new Netflix sitcom focused on a small Nascar Cup Series team, will be released on February 15, the day after the stock car racing series' season-opening Daytona 500 race
UFC names Zappos.com official US licensing partner
The Ultimate Fighting Championship has entered into a multiyear partnership with US online clothing retailer Zappos
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
PlayUp enters US sports betting market with Devils partnership
Australian online gaming company PlayUp has entered the United States sports betting market by striking a multiyear partnership with the National Hockey League's New Jersey Devils
MLB names former Cubs executive Epstein to consultant role
Three-time World Series winner to aid with on-field matters
Raiders owner Davis to buy WNBA’s Las Vegas Aces
Mark Davis, the owner of the National Football League's Las Vegas Raiders, is expanding his sports portfolio in the Nevada city by acquiring the Women's National Basketball Association's Las Vegas Aces.
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Frederick “Freddy” Starr | Achieving peak brain performance for athletes
Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.
Nickelodeon, CBS Sports “Nick-ify” NFL playoff game to reach younger audience
Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.
Montreal Impact rebrands as Club de Foot Montréal
Major League Soccer team Montreal Impact has unveiled a major identity refresh, in which the club has been renamed Club de Foot Montréal, or CF Montréal for short.
76ers strike 5G-focused partnership with Verizon
The National Basketball Association's Philadelphia 76ers have struck a multiyear partnership with American mobile giant Verizon, which has been designated the exclusive mobile 5G partner for the team.
Legends looks to raise as much as $500m
Borrowing aimed at weathering impact from ongoing Covid-19 pandemic
New Jersey continues run of sports betting records
Garden State sets both monthly and annual marks for legal wagering handle
Blue Jays sign president and CEO Shapiro to extension
MLB club retains veteran senior executive with five-year deal
HyperX extends naming rights deal for the Esports Arena Las Vegas
Gaming technology brand HyperX has extended its exclusive naming rights agreement for the HyperX Esports Arena Las Vegas located on the Las Vegas strip
NBA, NHL unveil series of MLK Day activations
The National Basketball Association and National Hockey League have announced a series of league-wide efforts to honor the life and legacy of civil rights activist Dr.
Jaguars’ Lot J mixed-use development “dead” after City Council rejects plan
The Jacksonville Jaguars' plan to build an expansive mixed-use development adjacent to TIAA Bank Field is now "dead" after Jacksonville City Council rejected the initiative
FuboTV expands sports betting push with Vigtory acquisition
Sports-focused streaming service fuboTV has announced plans to acquire sports betting start-up company Vigtory and expects to launch a sportsbook before the end of the year.
NFL game on Nickelodeon proves to be substantial hit
Youth-oriented TV production likely to be soon replicated
SeatGeek renews ticketing pact with Sporting Kansas City
New York-based company extends tie with its first team primary ticketing client
MLS still plans to stage All-Star Game during 2021 season
Major League Soccer is still planning to stage a series of tentpole events during the 2021 season in the wake of the Covid-19 pandemic, most notably including the All-Star Game
NWSL announces Sacramento expansion team for 2022 season
The National Women's Soccer League has officially announced that an expansion team from Sacramento, California, will join the league for the 2022 season
Citi Field to be vaccine distribution site
Ballpark joins growing wave of sports facilities enlisted in ongoing health crisis
Atlantic 10, NBC Sports extend basketball media-rights deal
The Atlantic 10 collegiate athletic conference, one of the top mid-majors in American college sports, has secured a multiyear domestic media rights extension with NBC Sports for men's and women's basketball
Augusta National plans limited attendance for 2021 Masters
Move intended as ramp-up toward full attendance in 2022
Detroit Red Wings strike multiyear gaming partnership with PointsBet
The National Hockey League's Detroit Red Wings have struck a multiyear gaming partnership with Australia-based global sportsbook operator PointsBet
NWSL Kansas City team to have temporary branding for inaugural 2021 season
The National Women's Soccer League expansion team in Kansas City will have temporary branding during its inaugural season in 2021 due to the tight turnaround in joining the league
Relevent Sports partners with Stage Front to drive International Champions Cup ticket sales
United States-based soccer promoters Relevent Sports Group has agreed a multiyear partnership with ticket sales company Stage Front to help drive ticket sales for the International Champions Cup.
Worcester Red Sox’ Polar Park becomes most expensive MiLB stadium at $157m
The cost of constructing Polar Park, the new home of Triple-A team Worcester Red Sox, has ballooned to $157m so far, making the facility the most expensive minor league baseball stadium ever built.
Sixth Street acquiring majority control of Legends
Global investment firm buys into premium experiences company
Verizon expands 5G rollout at NFL stadiums
Mobile carrier to reach 28 NFL venues with advanced network by end of 2021