North America
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
Fifa open to reverse ban on overseas league matches after historic settlement
Fifa says it will consider changes to its policy that currently blocks domestic football league matches from being played in other countries, paving the way for high-profile competitive league games to…
WrestleMania XL hailed as ‘biggest ever’ in turning point for pro wrestling
WWE has announced that WrestleMania XL has become the most-successful and highest-grossing event in company history.
Women’s college basketball title decider shatters viewership records
The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
Chiefs chase international engagement after Super Bowl success
Kansas City Chiefs is leading the National Football League's attempts to branch out to international markets after enjoying a huge rise in social media engagement following back-to-back Super Bowl wins.
WNBA extends Prime Video broadcast deal for two years
The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…
Greenfly nets $14m investment in burgeoning AI digital clips sector
US digital media company Greenfly has announced the closing of equity investments of $14m, highlighting the growing importance of short-form digital content tech suppliers in the sports media sector.
Progressive Field extension highlights MLB’s appeal to insurers
Progressive Insurance has reinforced its top-three position in the US car insurance sector by extending its stadium naming-rights deal with baseball’s Cleveland Guardians through the 2036 season.
Michelob deepens golf association through PGA of America extension
Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Diamond Sports makes post-Chapter 11 move with Charter distribution
Regional sports network (RSN) owner and operator Diamond Sports Group has announced a multi-year distribution renewal with Charter Communications in a move that shows life beyond its Chapter 11 bankruptcy
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
Endeavor valued at $13bn in Silver Lake’s privatisation plans
Endeavor, the sports and entertainment giant that owns the IMG agency and Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) properties, is going private three years after listing on the New York Stock Exchange.
Elevate acquires Fenway Sports’ consulting arm
Elevate has fully acquired Fenway Sports Management's Consulting Group, taking over the Boston-based company's client list and nine-person staff
Americas growth the target as Liberty finalises Dorna takeover
Liberty Media has targeted the Americas as the main growth region for MotoGP after striking a deal for Dorna Sports that values the series promoter and rights-holder at €4.2bn ($4.5bn).
Texas Rangers makes owner-linked patch deal with Energy Transfer
World Series champion the Texas Rangers has signed a home-town jersey patch deal, in more ways than one, with Dallas-based Energy Transfer
NFL continues streaming push with two more exclusive games
The National Football League has announced two games in the 2024 season, including the league's debut game in Brazil in September, will be shown exclusively on streaming services, with Peacock and Amazon…
European clubs eye greater US fortunes in OneFootball-Yahoo Sports tie-up
OneFootball, the streaming and media platform, and Yahoo Sports, the global sports news website, have teamed up to create a one-stop content shop for football fans in North America.
Pac-12 settlement to total $65m withheld from 10 departing schools
Oregon State and Washington State have finalised their settlement over financial distributions with the 10 schools leaving the Pac-12 Conference, which will amount to $65m (€60m) withheld from the departing u…