FanIQ looks to build out detailed fan profiles relying heavily on social media data
US TV networks press Nielsen for audit of ratings data
Dispute grows between measurement agency, TV networks
Cinch appoints Pitch Marketing Group to activate sponsorships
Online used car retailer Cinch has appointed Pitch Marketing Group to activate its sponsorship deals in the sports market
IMG Arena adds data collection, production, tracking capabilities in FlightScope takeover
IMG Arena, the sports betting unit of the IMG agency, has added additional data collection, audiovisual production and tracking technology capabilities to its services through the acquisition of sports…
Panam Sports claims first with OTT platform launch
Panam Sports, the body that represents 41 National Olympic Committees in the Americas, has claimed to be the first continental organisation in the Olympic Movement to launch its own OTT streaming service,…