FanIQ looks to build out detailed fan profiles relying heavily on social media data
Domestic sponsors of Tokyo Games have been ‘delaying marketing events’
Uncertainty over the staging of the already delayed Tokyo 2020 Olympic Games and diminishing public support for the event in in Japan has dampened the marketing activity of domestic sponsors, according…
Genius, WynnBET strike multi-state data partnership
Sports data and technology company Genius Sports has announced it has signed a multi-state official data partnership with WynnBET, Wynn Resorts’ online sports betting product.
Genius Sports sues Sportradar in latest twist in Premier League data rights dispute
Betting data services company Genius Sports has sued rival data company Sportradar in the UK High Court in the latest twist to the companies’ ongoing legal dispute about the data rights to the English P…
DraftKings extends run of revenue growth
Company raises its 2021 projections as American betting market matures