Global

Padel
Media

Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Cycling
Sponsorship & Marketing

Wearable technology company Whoop has built on its existing links with the International Cycling Union (UCI) by becoming title sponsor of the organisation’s Mountain Bike World Series.
Multiple Sports
Host Broadcast & Production

The IMG agency is undertaking a consultation process with staff with a view to making up to 35 layoffs at its studios business
Cricket
Media

The Pakistan Super League secured broad exposure in key international cricket markets ahead of its 2024 edition, which began on Saturday
Motorsport
Sponsorship & Marketing

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Equestrian
Media

The Sportfive agency has been awarded a three-year contract to distribute international rights to Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global C…
Curling
Media

World Curling has turned to StreamAMG to provide the technology behind its relaunched live and on-demand streaming platform, The Curling Channel
Gymnastics
Media

The International Gymnastics Federation (FIG) has launched a pay-per-view live streaming platform with the Spring Media agency to show World Cup and World Challenge Cup action in markets where broadcast…
Rugby League
Media

English rugby league's top-tier Super League is to receive its largest ever international exposure for the forthcoming 2024 season through the addition of six broadcast agreements.
Multiple Sports
Media

Paramount Global is making around 800 job cuts worldwide amid ongoing restructuring of the company and conversations around a possible sale or merger
Golf
Sponsorship & Marketing

Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand
Football
Media

The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
Multiple Sports
Industry Moves

The IMG agency has recruited James Clement from UK pay-television broadcaster Sky to lead technology and operations for its production studios business
Ice Hockey
Governance

The International Ice Hockey Federation (IIHF) Council has announced that "it is not yet safe" to reincorporate Russian and Belarusian teams back into IIHF competitions for the 2024-25 championship season
Equestrian
Industry Moves

Experienced commercial sports and entertainment executive Gus Henderson has been appointed chief revenue officer at Global Champions, the rights-holder to equestrian sport’s Longines Global Champions T…
Basketball
Media

DAZN has followed up its 10-year deal to distribute NFL Game Pass with a similar agreement to carry the International Basketball Federation’s (Fiba’s) Courtside 1891 basketball OTT streaming platform globally.
Motorsport
Sponsorship & Marketing

Renault-owned Alpine Motorsports has signed up watchmaker H. Moser & Cie. in its first all-encompassing global sponsorship agreement
Tennis
Sponsorship & Marketing

The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.