Global
Comcast dramatically heightening investment in Peacock
Content spend for NBCUniversal streaming outlet to double in 2022
Nielsen and Fnatic study shows growing value of esports sponsorships
A new Nielsen Sports & Entertainment study demonstrates the rapidly improving value of esports sponsorships, claiming top level ROI for sponsors has more than doubled in the past two years.
HBS appointed as Rugby World Cup host broadcaster
Host Broadcast Services, the Infront-owned sports broadcast production company, has been awarded the host broadcast contract for the 2023 Rugby World Cup, along with the women’s Rugby World Cup taking p…
Extreme E strikes timely extension with Zenith, renews Russian broadcast deal
The Extreme E electric off-road motor racing series has extended its sponsorship deal with Swiss luxury watchmaker Zenith ahead of the start of its second season
BCW unveils 2021 social media rankings, showing strong growth across IFs
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe, has released the 2021 edition of its annual International Sports Federation Social Media Ranking
New Visa-Fifa deal marks biggest women’s football sponsorship commitment
Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure.
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Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle
The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…
Ironman to integrate Hyperice as sponsor after company’s Normatec acquisition
Global mass participation event Ironman has added high-performance wellness brand Hyperice to its sponsorship portfolio
Sport Collective, GV6 launch new Six Sport agency
Sport Collective and GV6, two marketing agencies that have been working in close collaboration for the past year, have joined forces to launch a new agency called Six Sport
Stats Perform adds to Brazilian football portfolio with four-year Paulista league deal
Stats Perform, the sports data and technology company, has added to its Brazilian football portfolio with a deal for exclusive international betting streaming and data rights to the Campeonato Paulista…
Infront brokers 22 broadcast deals for World Athletics Indoor Tour Gold
World Athletics has announced that its Indoor Tour Gold series will enjoy record broadcast coverage for its 2022 season, with 22 deals having been put in place by the Infront agency
WBSC latest international federation to turn to Sportradar’s integrity services
Global sports data and technology company Sportradar has added to its roster of international federations for which it supplies integrity services through a new agreement with the World Baseball Softball…
PIF-backed Savvy Gaming acquires ESL Gaming in $1.05bn deal
Savvy Gaming Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a deal to acquire ESL Gaming from Sweden-based Modern Times Group in an all-cash transaction g…
WTT serves up Shuijingfang sponsorship, unveils 2022 events
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese baijiu brand Shuijingfang
Genius Sports extends global push with Betway agreement
Sports data company continues to leverage NFL rights pact
World Padel Tour reacts to QSI-backed series threat with 13-country schedule
The World Padel Tour has announced plans for its most international season to date, as it seeks to contend with a planned rival series
Red Bull Racing signs PokerStars to global sponsorship ahead of 2022 season
Formula 1’s Red Bull Racing has signed up online gambling platform PokerStars as a sponsor.
OneFootball nets non-exclusive Serie B clip rights
Media platform OneFootball has secured non-exclusive rights for highlights of all Serie B matches that remain in the 2021-22 season