Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle

The DFB-Pokal trophy seen in Berlin before 2020-21 final between RB Leipzig and Borussia Dortmund (Photo by Martin Rose/Getty Images).

The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other international markets.

The new agreements negotiated in-house by the DFB run for the four seasons from 2022-23 to 2025-26 and cover the markets of Albania, Bulgaria, Cyprus, the Czech Republic, Greece, Hungary, Kosovo, Poland, Romania, Russia and Slovakia.

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