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BCW unveils 2021 social media rankings, showing strong growth across IFs

BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe, has released the 2021 edition of its annual International Sports Federation Social Media Ranking.

The survey shows that, in a second consecutive year heavily disrupted by the Covid-19 pandemic, international sports federations (IFs) have continued to undergo significant growth in their social media followings, with many taking to platforms such as Facebook, Instagram and Twitter for fan engagement efforts while their traditional touchpoint events were cancelled, postponed or held behind closed doors.

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