Global

Motorsport
Media

Formula One has reported a four-per-cent increase in its cumulative television audience for the 2021 season, figures propelled by the motor-racing championship’s thrilling title battle between Max Verstappen a…
Padel
Events

The International Padel Federation (FIP) has today (Thursday) revealed the first details of its new official tour, with Doha to host the opening category one event and a deal with a “major new international b…
Esports
Fan Engagement

EPL clubs looks to extend its brand further within gaming
Motorsport
Events

Dorna Sports has teamed up with hospitality provider QuintEvents to launch a new premium-tier hospitality offering for the MotoGP series
NFL
Fan Engagement

The National Football League will play a regular season game this fall in Munich, its first-ever such contest in Germany, part of a four-year set of games planned in the country, and representing a critical element of the league's international development efforts. US Editor Eric Fisher reports.
Motorsport
Sponsorship & Marketing

The AlphaTauri Formula 1 team has signed logistics company Flex Box to its sponsorship portfolio
Olympic Games
Media

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Rugby Union
Media

Sanzaar, the southern hemisphere rugby union alliance, will stream live coverage of the inaugural Super Rugby Pacific season in territories that do not have broadcast rights agreements in place
Motorsport
Sponsorship & Marketing

Formula 1’s Red Bull Racing has signed cryptocurrency exchange Bybit as a sponsor.
Multi-sport
Host Broadcast & Production

The Mediapro agency has been appointed as the host broadcaster for the 2023 Pan American and Parapan American Games in Santiago, Chile, following a public tender process
Motorsport
Sponsorship & Marketing

McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
Para Sport
Events

World Para Swimming has unveiled Manchester as host of the 2023 Para Swimming World Championships
Multiple Sports
Fan Engagement

In this recording of a webinar that took place on February 10, our panel explore how sports organisations can provide safe and respectful platforms for female athletes to demonstrate their sporting talents, as well work with media partners to deliver suitable and optimised portrayals of women’s events.
Formula 1
Sponsorship & Marketing

Formula 1’s Williams Racing has signed up battery manufacturer Duracell as a sponsor.
Motorsport
Sponsorship & Marketing

Formula E racing team Envision Racing has signed up global publication Time to its sponsorship portfolio. The deal will focus on highlighting the issue of climate change to global audiences
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Wayne Kimmel, managing partner of SeventySix Capital. Fisher and Russo also discuss events happening in and around the National Football League’s Super Bowl LVI, the state of sports streaming following a robust earnings report from the Walt Disney Co., a resurgence in international games from the NFL and National Hockey League, and ongoing labor negotiations in Major League Baseball.
Cycling
Events

The International Cycling Union (UCI) has announced it will launch a World Cup and World Championships for the snow bike discipline of the sport
Motorsport
Sponsorship & Marketing

Austrian water treatment supplier BWT has signed a long-term title sponsorship with the Alpine F1 Team, effective immediately