China
Asahi Super Dry signs global City Football Group deal
Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Fifa rolls out D2C streaming service in China
Fifa has launched its direct-to-consumer streaming service, Fifa+, in China
Evergrande gets $818m refund for giving up Guangzhou stadium rights
Chinese property developer China Evergrande Group has received 5.52bn yuan ($817.8m) from a local government body in Guangzhou for giving up land use rights for a landmark football stadium development
LaLiga goes OTT in China in Streamline tie-up after rights deal terminated
LaLiga, the organising body of the top two domestic football leagues in Spain, is to launch a direct-to-consumer streaming service in China after finalising a six-year agreement with Streamline Media Technology
Chinese Basketball Association plans league return in October
The Chinese Basketball Association (CBA) has unveiled the schedule for the forthcoming CBA League season.
The season will begin with the CBA All-Star Weekend from October 2 to 4
English Premier League returns to CCTV in China
Chinese state broadcaster CCTV will show live English Premier League football this weekend for the first time since 2020
Therabody to sponsor China national basketball teams
The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
Chinese Basketball Association sues Bilibili for $60m in copyright infringement case
The Chinese Basketball Association is suing video-sharing platform Bilibili for RMB406m ($60m/€59m) in a potentially landmark copyright infringement case in China.
Swiss club Grasshoppers strikes sponsorship deal with Chinese watchmaker Seagull
Grasshopper Club Zurich has announced a sponsorship agreement with Chinese watchmaker Seagull.
The deal sees Seagull become a strategic partner of the Swiss Super League club for the 2022-23 season
ATP cancels China events due to pandemic, announces six new tournaments instead
The Association of Tennis Professionals (ATP) has announced the cancellation of four ATP Tour events in China due to the Covid-19 pandemic and the creation of six one-off tournaments to be held instead
Kuaishou scores E-1 Football Championships rights
Chinese video-sharing platform Kuaishou has acquired rights to the EAFF E-1 Football Championships
Alibaba-owned Cainiao continues Standard Liège sponsorship
Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.
Asian Games in Hangzhou rescheduled for 2023
The Asian Games in Hangzhou, China has been rescheduled to take place from September 23 to October 8 next year
E-1 Football Championships rights deals agreed in China, Japan
Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
International Skating Union drops events in Russia and China
The International Skating Union (ISU) has cancelled a figure skating Grand Prix in Russia due to the war in Ukraine and banned Russian and Belarusian athletes from competing, while an event in China will…
Bilibili scores exclusive rights in China to Liverpool-Man Utd friendly
Chinese streaming platform Bilibili has acquired exclusive rights in China to the pre-season friendly match between English Premier League rivals Manchester United and Liverpool in Bangkok today (Tuesday)
CCTV shows coverage of F1’s Austrian Grand Prix with rights deal reportedly on horizon
Chinese state broadcaster CCTV over the weekend showed its first coverage of this year's Formula 1 season, with local media reporting that a new rights deal is being finalised
Shanghai golf events cancelled due to pandemic
Two international golf tournaments in Shanghai have been cancelled due to the Covid-19 pandemic