China

Football
Fan Engagement

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Football
Media

China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season. Migu's coverage began with this week's matches.
Multiple Sports
Governance

Gao Zhidan has been elected as the new president of the Chinese Olympic Committee (COC). Gao’s election was made by secret ballot at an extraordinary meeting held yesterday (Wednesday).
Multi-sport
Host Broadcast & Production

China Media Group (CMG), the Chinese state media company, has reached an agreement with Olympic Broadcasting Services (OBS), the host broadcast arm of the International Olympic Committee, to produce international…
Tennis
Events

Fort Worth, Texas, will host the Women’s Tennis Association’s (WTA) season-ending Finals from October 31 to November 7, it has been announced.
Athletics
Events

World Athletics has announced the postponement of the Nanjing World Athletics Indoor Championships, which were due to be held next March, until 2025 as a result of “ongoing pandemic conditions” in Chi…
Table Tennis
Sponsorship & Marketing

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has announced a regional sponsorship agreement with the Agricultural Bank of China
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has announced a sponsorship deal with automobile company GAC Mitsubishi, marking its latest foray into the Chinese market ahead of the 2022 Fifa World Cup
Ultimate frisbee
Media

Chinese social media platform Xiaohongshu has agreed a media partnership with the American Ultimate Disc League involving live streams of events
Table Tennis
Governance

Chinese table tennis legend Liu Guoliang has been appointed to the board of World Table Tennis, the organisation that manages and commercialises the annual world table tennis tour
Multiple Sports
Finance & Law

Three of China's leading sportswear companies - Anta, 361 Degrees and Xtep - have defied a challenging business environment in their home market to announce strong increases in revenue for the six months…
NFL
Media

The National Football League's Los Angeles Rams are expanding their international reach by securing media rights agreements to air the team's preseason games in Mexico, Australia, New Zealand, and China …
Football
Media

China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25
Esports
Events

The Global Esports Federation (GEF) has appointed Shanghai-based esports solutions provider Versus Programming Network (VSPN) to support the development and staging of its events in China and South Korea
Football
Media

Football-focused streaming and media platform OneFootball has acquired Serie A broadcast rights in the UK and Ireland ahead of the 2022-23 season, supplementing the league’s existing agreement with pay-television b…
Equestrian
Media

Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
Ultimate frisbee
Other

A national league in ultimate frisbee has been launched in China, capitalising on explosive growth in the sport in the last couple of years
Athletics
Sponsorship & Marketing

The Chinese arm of international talent marketing agency CAA has agreed a partnership with the commercial wing of the Chinese Athletics Association around the commercialisation of athletes and events,…