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Alibaba-owned Cainiao continues Standard Liège sponsorship

Standard Liège forward Renaud Emond in action against RFC Seraing. (Photo by Jeroen Meuwsen/BSR Agency/Getty Images)

Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.

The firm, which was established by e-commerce giant Alibaba in 2013, became the sleeve sponsor of the club’s men’s team and front-of-shirt sponsor of its women’s team last year. The sponsorship agreement came amid the opening of a new Cainiao warehouse at Liège Airport.

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