Alibaba

Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus

Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation

From a virtual influencer to immersive event experiences, Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, delivered innovative solutions for the Beijing 2022 Winter Olympic Games. Presented in association with Alibaba.

Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.

Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.

Technology firm Alibaba Cloud launched three new systems aimed at major sports event organisers at its annual Apsara Conference, held this week in China

Alibaba-owned platform Youku has become the fourth broadcaster to acquire non-exclusive streaming rights to Uefa club competitions in China for the 2021-22 season

A consortium of Chinese investors, including Alibaba, electronics firm Xiaomi, home appliance manufacturers Haier, Midea and TCL, and a regional government-owned company, are to acquire a 17-per-cent stake…

Chinese internet giant Alibaba and the regional government of Jiangsu province are close to a deal for a stake in embattled Chinese retailer and sports investor Suning, according to Bloomberg

Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new
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Tokyo postponement has hampered Beijing 2022 activations  But domestic sponsor roster includes some intriguing new tech entrants
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Chinese tech giant Tencent is said to have approached Baidu to buy a stake in its Chinese video streaming platform iQiyi

Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics

The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…

Suning Sports, owner of the Chinese streaming platform PP Sports, is laying off nearly 30 per cent of its staff in a cost-cutting drive and may have restarted joint-venture talks with Alibaba, according…

Technology firms Alibaba Cloud and Intel have unveiled plans for joint work on broadcast-related technology at the Tokyo 2020 Olympic Games

The International Olympic Committee (IOC) and local organising committee of the Beijing 2022 winter Olympic Games have appointed Chinese e-commerce company Alibaba as the event’s ticketing systems and s…