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Alibaba-owned Daraz leverages cricket to power emerging e-commerce platform

Second one-day international (ODI) cricket match between Bangladesh and Sri Lanka at the Sher-e-Bangla National Cricket Stadium in Dhaka on May 25, 2021. (Photo by MUNIR UZ ZAMAN/AFP via Getty Images)

Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new

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