After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.
China’s status as one of the key pillars of the Olympic Movement was secured last month after Beijing won the vote to become the first city to host both the summer and winter Olympics. Mark Dreyer, editor of China Sports Insider, tells us what impact it has had on the rest of the country.
Ahead of its second edition, organisers of tennis’ Wuhan Open is tripling the size of its host venue to 15,000 seats – more than all four grand slam showpiece courts. Elisha Chauhan asks if it is too much, too soon.
The contest to host the 2022 winter Olympic Games may be a two-horse race, but promises to be one of the most fascinating ever. Kevin Roberts explains why, examining the background to the bidding battle and detailing each candidate through the eyes of its bid leader.
A little over 12 months ago, a new short-form video platform was launched in China in an attempt to change how the country’s sports fans use social media. Owen Evans looks at what happened next.
Cycling’s WorldTour will no longer end in Beijing, but Brian Cookson believes a presence in China will continue regardless. Elisha Chauhan reports.
This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.
This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.
A growing number of Chinese-built football stadia have popped up across Africa over the last decade, as a result of strong diplomatic and trade relations between the two regions. But are they just simply a new breed of white elephants? Elisha Chauhan investigates.
How do you build and maintain a social media presence in a market that lacks YouTube, Facebook and Twitter? We assess the European football elite's recent successes in China.