China
Youku and Douyin acquire rights for EAFF E-1 Football Championships
Chinese streaming platforms Youku and Douyin have acquired digital rights for this month’s East Asian Football Federation E-1 Football Championships.
Atlético Madrid ‘close to new stadium naming rights deal’ after Wanda bows out
Spanish LaLiga football team Atlético Madrid is close to a new stadium naming rights deal to replace Chinese sponsor Wanda, whose contract finished at the end of last season.
Alibaba Sports becomes Orange Lion Sports, marking strategy shift
Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
China revises sports legislation, warns of countermeasures when it is ‘undermined’ at sports events
China’s legislative assembly has approved a revision to the country’s sports law that allows for countermeasures against countries, regions or organisations that "undermine" China at sports events.
Chengdu Universiade gets latest start date
The 2021 World University Games will take place in the Chinese city of Chengdu from July 28 to August 8 next year after twice being postponed because of the Covid-19 pandemic, organisers have announced
Fifa appoints Infront as exclusive World Cup licensing agent in China
Fifa has appointed the Infront agency as its official licensing agent in China
Douyin sublicenses Fifa World Cup streaming rights from CCTV
Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV
EXCLUSIVE: LaLiga terminates media rights deal with China’s Super Sports Media
Spanish football's LaLiga is terminating its digital media rights agreement in China with sports marketing company Super Sports Media due to missed rights fee payments, SportBusiness understands
LaLiga launches e-commerce outlet in China
LaLiga, the governing body of Spain’s top two professional football leagues, has established an outlet on Chinese e-commerce platform Youzan as part of its ambition to engage more closely with fans in t…
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
HSBC China agrees ambassador deal with F1 driver Zhou Guanyu
The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
Nike to discontinue its running app in China
Sportswear brand Nike has announced it will discontinue its Nike Run Club app in China
Dongqiudi nets China League One rights
Chinese football content platform Dongqiudi has acquired live streaming rights to matches from China League One, the country’s second-tier domestic football league, according to local media reports.
Gu appointed as Salt Lake City Winter Olympics bid ambassador
Chinese skier Eileen Gu has been made an ambassador of Salt Lake City’s bid to host the Winter Olympics.
China Telecom in advanced talks for Formula 1 rights
A new player looks set to emerge in China's sports media landscape, with giant telco China Telecom in advanced talks to acquire digital rights for Formula 1 motor racing, according to local industry insiders
ELF strikes streaming deals with Eleven in Italy and Southeast Asia, iQiyi in China
The European League of Football (ELF) has announced media rights agreements with Chinese streaming platform iQiyi in China and international streaming platform Eleven across Italy and Southeast Asia
Chinese Super League signs Douyin as short video partner
Chinese social media platform Douyin has become the official short video partner of the Chinese Super League.
The deal was announced just before the start of the 2022 CSL season on June 3
Chinese Football Association unveils new youth leagues
The Chinese Football Association has announced the launch of new national youth leagues, as part of its talent development plans