Abu Dhabi

Mixed Martial Arts
Media

Starzplay has secured an exclusive multi-year deal for UFC rights in the Middle East and North Africa, a region in which the mixed martial arts behemoth has cemented its position over recent years
Football
Sponsorship & Marketing

The Saudi Super Cup is heading to the United Arab Emirates as part of a sponsorship deal between the Saudi Arabian Football Federation (SAFF) and the Department of Culture and Tourism (DCT) - Abu Dhabi.
Multiple Sports
Sponsorship & Marketing

Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
Motorsport
Sponsorship & Marketing

Abu Dhabi Motorsports Management, organiser of the Formula 1 Abu Dhabi Grand Prix at the Yas Marina Circuit, has signed an agreement with British sportswear brand Castore
Football
Events

The one-day event will bring together international stars of football including players, coaches and decision makers during a grand ceremony and gala at the Madinat Jumeriah
Motorsport
Sponsorship & Marketing

E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a global sponsorship with Abu Dhabi-based renewable energy and sustainable development company Masdar. As an Official Partner of the club
Swimming
Events

In association with the Abu Dhabi Sports Council.
Football
Media

Broadcaster Abu Dhabi Media has acquired the exclusive media rights in the United Arab Emirates for Asian Football Confederation events in the 2021 to 2024 rights cycle
Swimming
Finance & Law

The International Swimming Federation (Fina) has announced a total prize pool for this year’s World Swimming Championships (25m) of over $2.8m (€2.4m).
Cricket
Events

This year's T20 World Cup cricket tournament is expected to soon be confirmed as moving from India to the United Arab Emirates, according to Reuters
Cricket
Media

The fourth edition of the Abu Dhabi T10 League has secured coverage to air the tournament in 100 countries
Cricket
Media

Indian streaming platform Eros Now has acquired media rights in multiple markets for this year's Abu Dhabi T10 cricket tournament and agreed a sponsorship deal with Team Abu Dhabi
Mixed Martial Arts
Media

Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat
Cricket
Sponsorship & Marketing

The Mumbai-based ITW Playworx agency has been chosen to market and sell central sponsorships and in-stadia advertising rights to the Abu Dhabi T10 League
Cricket
Events

Twelve members of the Chennai Super Kings Indian Premier League team have tested positive for Covid-19, prompting its star batsman Suresh Raina to fly home to India and causing jitters ahead of the league's…
Cricket
Events

The Board of Control for Cricket in India has secured Indian government approval to run this year's Indian Premier League in the UAE, according to league chairman Brijesh Patel
Mixed Martial Arts
Events

Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.