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E& reinforces rebrand with Abu Dhabi GP sponsorship

Yas Marina Circuit in Abu Dhabi, United Arab Emirates (by Bryn Lennon/Getty Images).

E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.

The deal will see the brand work closely with race organiser Abu Dhabi Management and the Formula One Group to “drive consumer engagement with digital experiences”, helping to reinforce its recent repositioning.

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