Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
AISTS’s research project helps students bridge gap between academia and industry
Magali Louis, head of research and eduction, and Claude Stricker, executive director, discuss how the postgraduate research projects at AISTS are developed and the real-world industry impact they have had.
Montréal seeks sector convergence as part of events offering
Montréal is determined to avoid the financial mistakes of the past as it builds on its reputation as Canada’s busiest sporting city, with an eye on converging the worlds of sport, arts and entertainment. Bradley Rial reports.
PFL poised to stage 2021 regular season in Las Vegas bubble
The Professional Fighters League is looking to stage its 2021 regular season at a bubble environment in Las Vegas, Nevada, in the wake of the Covid-19 pandemic
UFC could have spectators at Fight Island events
The Ultimate Fighting Championship could have spectators present for upcoming events at Fight Island in Abu Dhabi
One Championship confirms return of events in Singapore
Singapore-based mixed martial arts promoter One Championship announced a return to hosting events in Singapore on Friday October 9
UFC confirms return to Abu Dhabi’s “Fight Island” for UFC 253 and UFC 254
The Ultimate Fighting Championship has confirmed its return to Fight Island with five events in September and October, including two pay-per-view cards and three Fight Nights.
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.