Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Okko Sport launches MMA package after Bellator deal
Russian OTT streaming platform Okko Sport has launched a dedicated mixed martial arts subscription package on the back of its rights deal with US-based promotion Bellator
UFC launches Fight Pass in Japan
Ultimate Fighting Championship has launched its direct-to-consumer OTT service UFC Fight Pass in Japan.
The service offers an interface and event commentary in Japanese, and localised content
M6 grabs Cage Warrior MMA rights in France
French free-to-air commercial broadcaster M6 has acquired rights to European mixed martial arts promotion Cage Warriors just weeks after the country’s media regulator lifted a broadcast ban on the sport.
Norwegian football league launches highly-anticipated domestic tender
Domestic rights to a host of Norwegian football, including the men’s top-tier Eliteserien, have been put out to tender.