Olympic Games
Asics extends Australian Olympic Committee kit supplier deal
Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
IOC posts revenues of $7.6bn for elongated Olympic cycle
The International Olympic Committee has declared revenues of $7.6bn (€7.2bn) for the 2017-21 Olympic cycle after the delayed Tokyo 2020 Olympics helped increase its revenues to $4.2
Brisbane 2032 prioritises search for CEO and sponsors
The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…
OnePlan to deliver Paris 2024 virtual mapping under official supporter deal
Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Former Dow CEO Liveris named Brisbane 2032 board president
Former Dow Chemical Company chief executive and chairman Andrew Liveris has been named as the president of the board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games
CBC secures Olympic Games rights in Canada until 2032
The International Olympic Committee has awarded exclusive broadcast rights in Canada for the Olympic Games between 2026 and 2032 to public service broadcaster CBC/Radio-Canada
Paris 2024 the latest sponsorship move for Salesforce
The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio
Spanish Olympic Committee sets out plan for Catalunya-Aragon 2030 Games bid
The Spanish Olympic Committee (COE) has further advanced plans for a joint bid from Catalunya and Aragon for the 2030 winter Olympic and Paralympic Games by issuing a technical agreement for how the event…
Paris 2024 and Fiba seek new venue for preliminary basketball rounds
The Paris 2024 Organising Committee and the International Basketball Federation (Fiba) have jointly agreed to seek a new venue in which to host the preliminary rounds of the men’s and women’s basketball com…
Paris 2024 aims to sell record 13.4m tickets, system to ‘minimise no-shows’
The Paris 2024 organising committee has unveiled the first details of the ticketing programme for the Olympic and Paralympic Games, announcing that a total of 13
Permanent TSB titles Irish Olympic and Para teams; Salesforce sponsors ParalympicsGB
Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Justin Tan | Five observations from Beijing 2022
The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.
IOC to go to market with European broadcast rights next month
The International Olympic Committee is to launch its highly-anticipated European broadcast rights sales process on March 10 and has given prospective bidders a six-and-a-half week turnaround to submit…
Beyond Beijing: Sustained growth expected for China’s winter sports industry
Industry insiders confident that participation boom is real
Growing middle class seeks active lifestyles and new pastimes
Home-grown elite events and athletes expected in coming years
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
IOC launches NFT-based game for Beijing 2022
An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
IMG’s Sport 24 finalises Olympics in-flight, in-ship deal ahead of Beijing 2022
Sport 24, the in-flight and in-ship service operated by the IMG agency, has renewed its rights deal with the International Olympic Committee to cover the Beijing 2022 Winter Olympics and Paris 2024 Olympics
Olympics hospitality provider On Location recruits FFT’s Tonge to leading sales role
On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.