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Paris 2024 the latest sponsorship move for Salesforce

(Photo by STEPHANE DE SAKUTIN/AFP via Getty Images)

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio.

The company becomes an Official Supporter of both events, which will see it provide its technical expertise and services to Paris 2024, including the Salesforce Customer 360 CRM platform.

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