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Permanent TSB titles Irish Olympic and Para teams; Salesforce sponsors ParalympicsGB

Ireland's Kellie Harrington wins gold for the women's lightweight category at the Tokyo Olympic Games in 2021. (Photo by Buda Mendes/Getty Images)

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.

The deal makes Permanent TSB the first title partner to sponsor both events in an Olympic cycle and will see a multi-million-euro sum invested to secure and promote Team Ireland over the next two-and-a-half years.

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