NFL

Paul Allen, the owner of the NFL's Seattle Seahawks and the NBA's Portland Trail Blazers, has died from complications of non-Hodgkins lymphoma, his family announced. He was 65

The Oakland Raiders face the prospect of playing in a temporary stadium in 2019 if owner Mark Davis goes ahead with his threat to leave the city a year before the planned move to Las Vegas.

NFL  team the Seattle Seahawks has appointed Chuck Arnold as its new president.

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

American football league the NFL has today (Friday) confirmed that the 2019 Pro Bowl will return to Camping World Stadium in Orlando, with telco Verizon signing on as presenting sponsor

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

SportBusiness International looks at how the NFL has dealt with the kneeling protests and what lessons can be learned from the episode in a fevered political atmosphere in the US.

The NFL employed Chinese-Canadian superstar Kris Wu as an ambassador in its latest attempt to cultivate audiences in China. Mark Dreyer examines the thinking behind the move and looks at historical attempts by the league to build audiences in the country.

Richard Clarke rounds-up some of the ways in which digital, social media and technology impacted the NFL during the 2018 season.

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.    

Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.

Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium