Charm offensive | NFL targets Chinese audiences with Kris Wu Super Bowl appearance

Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.

As the NFL championship game on February 5 nears, Barry Wilner takes a look at how brands are planning to activate around Super Bowl LI.

As an American who loves – absolutely loves – sport, the Super Bowl is one of the most exciting days in the calendar. Normal order of service is getting together with friends at home, eating copious amounts of unhealthy food, and sharing in the excitement of the Big Game on TV. Being outside the United States, in London, for the first time on Super Bowl Sunday this year, I didn’t know what to expect. Would it be any different across the pond?