The Baltimore Ravens have announced a multi-year marketing deal with Horseshoe Casino, which will allow the gaming company to use the team’s logo in promotions and increase its presence at M&T Bank Stadium.
It’s the second partnership between an NFL team and a casino following the Dallas Cowboys’ deal with WinStar World Casino, which comes after a relaxing of NFL advertising rules in September.
A growing number of Ravens fans park in the casino’s garage before walking over to home games, which the gaming company is looking to capitalize on.
Horseshoe Casino general manager Erin Chamberlin said: “It gets the word out a little differently to folks who are thinking more about the Ravens and less about the casino.
“When the Ravens do something great on the field…we’ll be able to turn that into an offer for folks to have some fun at Horseshoe Baltimore.”
The casino’s three-level bar, 14Forty, will be rebranded to feature the Ravens logo while Horseshoe will sponsor the Ravens’ ‘Legendary Plays and Moments’ clips at their arena.