HomeNewsSponsorshipAmerican FootballAmericas

Baltimore Ravens become second NFL team to sign official casino sponsor

The Baltimore Ravens have announced a multi-year marketing deal with Horseshoe Casino, which will allow the gaming company to use the team’s logo in promotions and increase its presence at M&T Bank Stadium.

It’s the second partnership between an NFL team and a casino following the Dallas Cowboys’ deal with WinStar World Casino, which comes after a relaxing of NFL advertising rules in September.

A growing number of Ravens fans park in the casino’s garage before walking over to home games, which the gaming company is looking to capitalize on.

Horseshoe Casino general manager Erin Chamberlin said: “It gets the word out a little differently to folks who are thinking more about the Ravens and less about the casino.

“When the Ravens do something great on the field…we’ll be able to turn that into an offer for folks to have some fun at Horseshoe Baltimore.”

The casino’s three-level bar, 14Forty, will be rebranded to feature the Ravens logo while Horseshoe will sponsor the Ravens’ ‘Legendary Plays and Moments’ clips at their arena.

Most recent

The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

...in association with Sportradar

Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.

For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.