Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Why fans prefer might to queue in serpentine lines
In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing.
On the frontline | Venue Inc’s Matt Lynch on bringing US-style ‘proactive stewarding’ to the UK
Matt Lynch is aiming to bring US-style frontline staff service to the UK through his consultancy, Venue Inc. He tells Adam Nelson how the US and UK setups differ, and how he’s engaging with stadium staff to improve the match day experience for everyone.
XFL looking to expand female fanbase
XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase
Arrowhead Stadium to go cashless thanks to Kansas City Chiefs, Tappit partnership
The National Football League's Kansas City Chiefs are partnering with mobile payment technology company Tappit to take Arrowhead Stadium cashless in order to help eliminate Covid-19 risks and improve …
Washington Football Team to play 2020 season without fans at FedEx Field
Washington Football Team has become the latest National Football League franchise to announce it will play home games without fans during the 2020 season
Goodell: 2020 NFL season “will not look like other years”
Commissioner's open letter to fans details changes due to Covid-19
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.