Matt Lynch is aiming to bring US-style frontline staff service to the UK through his consultancy, Venue Inc. He tells Adam Nelson how the US and UK setups differ, and how he’s engaging with stadium staff to improve the match day experience for everyone.
Draft kings: The growth of the NFL Draft
Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts
Picture perfect | FanCam links spectators and sponsors through the ultimate crowd-selfie
FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds.
Nitro Circus to launch tour of Australia and New Zealand
Action sports property Nitro Circus has detailed plans to return to Australia and New Zealand in 2022 for an outdoor stadium tour
Karamarinov elected permanent European Athletics president, Glasgow to host new event
Dobromir Karamarinov has been elected unopposed as the sixth president of European Athletics, while the governing body has announced that a new mixed-gender indoor team event will debut in Glasgow in February…
Australian Open, Hong Kong Open golf tournaments drop out
Professional golf in Asia-Pacific continues to be badly disrupted by the pandemic, with this week seeing the Australian Open cancelled and the Hong Kong Open postponed
China ‘not on 2022 Formula 1 calendar’
The Chinese Grand Prix will be absent from the Formula 1 calendar for the third year in a row in 2022, according to news agency Reuters
Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.
Ex-Liverpool CEO Moore sees future of sports broadcasting in Unity’s ‘metaverse’
Peter Moore has spent his career in video games with the likes of Sega and Xbox, and in football as the chief executive of Liverpool FC. His new role at 3D software developer Unity seeks to combine the two worlds, creating virtual recreations of real sporting events to democratise the viewing experience.
Brett Gosper on the NFL’s future plans in Europe
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brett Gosper, National Football League’s head of the United Kingdom and Europe. Eric and Chris also discuss a series of ongoing crises within the National Women’s Soccer League, the National Football League Players Association, and numerous facets of top-tier European football.