On the frontline | Venue Inc’s Matt Lynch on bringing US-style ‘proactive stewarding’ to the UK

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds. 

Richard Mulligan swaps Disney’s Magic Kingdom for an evening of NBA wizardry in Orlando.