Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
Keep the faith | Norwegian Football takes inspiration from the Catholic church to improve its service
When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.
On the frontline | Venue Inc’s Matt Lynch on bringing US-style ‘proactive stewarding’ to the UK
Matt Lynch is aiming to bring US-style frontline staff service to the UK through his consultancy, Venue Inc. He tells Adam Nelson how the US and UK setups differ, and how he’s engaging with stadium staff to improve the match day experience for everyone.
European Tour heads back to Belgium, Tenerife Championship added to schedule
Golf’s European Tour will return to Belgium for the first time in two years with Antwerp set to host a new tournament sponsored by sealants, adhesives and PU foams manufacturer Soudal.
Australian PGA looks to coax Masters winner Matsuyama down under
The PGA of Australia is hoping to entice Masters champion Hideki Matsuyama to play its flagship event in December as it looks to bolster its golfing profile
European Tour postpones returning Open de France
Golf’s European Tour has been forced to postpone the Open de France’s return to its calendar due to the Covid-19 situation in the country.
The Masters looks to engage fans, expand reach with EA Sports partnership
Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …
Mark Abbott on the start of Major League Soccer’s 26th season
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Abbott, Major League Soccer president and deputy commissioner. Eric and Chris also discuss National Football League’s recent trio of official sports betting partnerships, the developing effort of former Major League Baseball superstar Alex Rodriguez to buy the National Basketball Association’s Minnesota Timberwolves, TrillerNet’s acquisition of combat sports-focused media company FITE, and rising tension between US media networks and Nielsen Media Research.
Executive Insights | Media-rights acquisition in the USA
The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …
McConaughey’s star power helps Austin FC make immediate MLS splash
MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.
Investment in digital gaming helps FIS weather Covid storm
Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.