Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
Keep the faith | Norwegian Football takes inspiration from the Catholic church to improve its service
When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.
On the frontline | Venue Inc’s Matt Lynch on bringing US-style ‘proactive stewarding’ to the UK
Matt Lynch is aiming to bring US-style frontline staff service to the UK through his consultancy, Venue Inc. He tells Adam Nelson how the US and UK setups differ, and how he’s engaging with stadium staff to improve the match day experience for everyone.
Halmstad Golf Club to host Scandinavian Mixed in 2022
The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.
European Tour adds Portuguese, Spanish tournaments to calendar
Golf’s European Tour has made further alterations to its calendar during Covid-19, with events in Portugal and Spain replacing tournaments in China and Morocco, respectively.
Australia’s golfing majors postponed until 2022
Australia’s two major golfing events, the Australian PGA Championship and the Australian Open, have been postponed until 2022 due to Covid-19.
Horizm teams up with Fitzpatrick to enter golf sector
Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick.
The Englishman, currently ranked world No
Francini: PE poses threat to agencies, but it won’t make them irrelevant
Ioris Francini, the former co-president of WME IMG, current chairman of IMG Media and now specialist commercial advisor to the sports industry, gives his take on the shifting dynamics in rights brokerage and distribution and the spate of private equity deals sweeping through sport. Ben Cronin reports.
Jaguars look to use Lawrence effect to transform fortunes on and off field
Thanks to the arrival of superstar quarterback Trevor Lawrence and the approval of a $120m football performance center, there is a renewed sense of excitement and optimism surrounding the Jacksonville Jaguars, as team president Mark Lamping tells SportBusiness.
Mediapro fights back after Ligue 1, Serie A setbacks and Covid
In his first major interview since the collapse of the media rights deals for France’s Ligue 1 and Italy’s Serie A, Mediapro founder Jaume Roures strongly defends the company’s approach in both markets and insists that neither deal fell through on concerns about Mediapro guarantees.
Sportradar looks ahead to accelerating future despite rocky IPO day
Shares in global sports data provider Sportradar fell more than 7 per cent in their first day of trading in the United States. But company officials remain resolute in their long-term growth prospects. US editor Eric Fisher reports.