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Keep the faith | Norwegian Football takes inspiration from the Catholic church to improve its service
When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.
On the frontline | Venue Inc’s Matt Lynch on bringing US-style ‘proactive stewarding’ to the UK
Matt Lynch is aiming to bring US-style frontline staff service to the UK through his consultancy, Venue Inc. He tells Adam Nelson how the US and UK setups differ, and how he’s engaging with stadium staff to improve the match day experience for everyone.
Volvo extends China Open sponsorship as event stays in Shenzhen
The annual China Open golf championship will be staged in Shenzhen for the next three years, from 2020 to 2022, and current title sponsors Volvo Cars have extended their partnership with the event
McIIroy joins Woods in skipping Saudi International tournament
World number two golfer Rory McIlroy has ruled out taking part in next month's European Tour event in Saudi Arabia, despite being offered a large appearance fee
Hong Kong Open rescheduled but won’t be sanctioned by European Tour
Organisers of golf’s Hong Kong Open have announced that the event will take place next month following its recent postponement, although the tournament will not be sanctioned by the European Tour.
Tiger Woods turns down $3m Saudi Arabia appearance fee
US golfer Tiger Woods has revealed he turned down a $3m appearance fee to play at the controversial Saudi International tournament on the European Tour early next year
MiLB president O’Conner elected to fourth term amid fractious MLB talks
Longtime executive and industry lifer to remain leading the affiliated minors. But with MLB looking to overhaul the very notion of Minor League Baseball, the job has never been more complex
Football and Rocket League: A burgeoning relationship on the rocks
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.