News
DFL takes first step in 2025-29 domestic rights tender
The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Sportfive hires former NBA exec Russell to lead global basketball sales
Sportfive has appointed Chris Russell as director of global sales for its basketball division
IHG becomes first hotel partner of Six Nations
IHG Hotels & Resorts has strengthened its position in rugby union, becoming a sponsor of the men's and women's Six Nations
F1 promotes Vegas commercial chief Prazer to global CCO
Formula 1 has promoted Emily Prazer, the chief commercial officer for last year’s inaugural Las Vegas Grand Prix, to fulfil the same role for the global motor racing series.
Estrella Galicia 0.0 joins McLaren in latest F1 beer sponsorship move
Spanish beer brand Estrella Galicia has rejoined the McLaren Racing sponsorship portfolio after the expiry of its deal with Ferrari.
It will be the organisation's non-alcoholic Estrella Galicia 0
Fifa issues 2026 World Cup ITT in five Central Asian markets
Fifa has gone to market in five Central Asia countries with media rights to the men's World Cup in 2026, as well as this year's Futsal World Cup taking place in the region
NFL ‘in advanced talks’ to take ESPN stake
Disney and the National Football League have held "advanced talks" over the latter taking an equity stake in ESPN, it has been claimed
Vitality ends three-year England and GB Hockey deal
Vitality has opted not to renew its three-year sponsorship deal with England and Great Britain Hockey’s women’s teams, which includes the naming rights to the Women’s England Hockey League.
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DAZN builds lower league football offering in Spain, France
Global streaming service DAZN has acquired rights in Spain to the country’s second-tier football competition, the Segunda División.
EXCLUSIVE: Oppo exits Wimbledon and LTA sponsorships
Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness can reveal.
Uefa turns to China’s BYD to fill Euro 2024 car sponsor void
China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…
IOC signs AB InBev to first TOP Partner deal with alcohol company
The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…
Viaplay commits to UFC in Nordic markets
Viaplay has renewed its Ultimate Fighting Championship rights in its home Nordic markets in a ‘multi-year’ agreement that will bring over 40 live events to the broadcaster each year.
Spring Media lands FIH betting video rights package
Spring Media has made one of its biggest moves to date in the betting video rights space in a deal with the International Hockey Federation (FIH)
IOC social media rules aim to balance athlete engagement with rights-holder exclusivity
The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Newcastle United posts heavy loss despite rising commercial revenues
Premier League club Newcastle United posted a loss of £73.4m (€85.4m/$935.9m) for the financial year ending June 30 2023 but saw revenues rise to record levels thanks to the first of a series of commercial deals conducted by the club's new Saudi owners.
CFO Wallace reunited with Francini at Iris
Iris Sport Media, the company set up by Ioris Francini and his former IMG colleagues Floris Weisz and Luca Baldanza, has recruited Graham Wallace as chief corporate and financial officer
EXCLUSIVE: FA Cup domestic rights on the market with four-year term
The Football Association has issued its domestic media rights invitation to tender, inviting broadcasters to submit offers for four seasons, from 2025-26 to 2028-29, SportBusiness understands