The Hockey Pro League is the flagship tournament in the FIH’s ‘New Events Portfolio’, which is part of the ‘Hockey Revolution’ 10-year roadmap that was launched in 2014, with the aim of raising the global status and popularity of the sport. SportBusiness International finds out more about a competition that could prove a game-changer.
STAR India and the International Hockey Federation (FIH) believe they can take hockey “to the next level” when their broadcast deal kicks in from 2015.
The International Hockey Federation (FIH)’s ‘global innovation partnership’ with Loughborough University is seeing both parties question every single facet of the sport and its business.
This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.