Hockey

Latest Features

Fifa's former director of marketing and current FIH chief executive Thierry Weil looks back on a year in which the hockey federation launched its own OTT platform and outlines his plans to monetise the new service. Ben Cronin reports.

The Hockey Pro League is the flagship tournament in the FIH’s ‘New Events Portfolio’, which is part of the ‘Hockey Revolution’ 10-year roadmap that was launched in 2014, with the aim of raising the global status and popularity of the sport. SportBusiness International finds out more about a competition that could prove a game-changer.

Kevin Roberts travelled to Marrakech for the FIH (International Hockey Federation) Congress.

STAR India and the International Hockey Federation (FIH) believe they can take hockey “to the next level” when their broadcast deal kicks in from 2015.

The International Hockey Federation (FIH)’s ‘global innovation partnership’ with Loughborough University is seeing both parties question every single facet of the sport and its business. 

The International Hockey Federation (FIH) has launched a new fan engagement app which will stream live coverage of matches and aims to be the digital “home of hockey” for fans, players and officials wor…

The International Hockey Federation has announced a four-year agreement with Kayford Branding, a company well versed in manufacturing and exporting licensed products

The International Hockey Federation has announced that it will not take any action against FIH president Dr Narinder Dhruv Batra after a complaint was lodged against him by Indian Olympic Association vice-president…

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives

Features

This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.

Kelly Fairweather, CEO of the International Hockey Federation (FIH), talks to Matt Cutler about the future of the World Cup, tweaking with the playing format and developing regions for the sport.