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Hockey India enters the metaverse ahead of home World Cup

Manpreet Singh takes on Eddie Ockenden during the International Hockey Test Series between Australia and India (Mark Brake/Getty Images for Hockey Australia)

Hockey India has launched a new metaverse product to tie in with its hosting of the Men’s World Cup in Bhubaneswar and Rourkela from January 13-29.

‘Hockeyverse’, which Hockey India claims marks a first for a national sports federation, has been launched across the governing body’s social media platforms and is designed to enhance the tournament experience for fans around the world.

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