News

Football
Industry Moves

Todd Kline has resigned as chief commercial officer of Tottenham Hotspur after less than three years in the role, and is expected to join Premier League rivals Chelsea FC
Tennis
Sponsorship & Marketing

The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.
Baseball
Media

Diamond Sports Group, the regional sports network (RSN) owner and operator of Bally Sports, has motioned for new broadcast agreements with the Cleveland Guardians, Texas Rangers and Minnesota Twins of…
Ice Hockey
Events

National Hockey League (NHL) players are set to return to the Winter Olympic Games for the first time since Sochi 2014 after a participation deal was struck covering the next two editions, while the League has further strengthened its commitment to national team play by launching a new tournament.
Football
Sponsorship & Marketing

Serie A club Juventus has agreed a deal with cryptocurrency exchange zondacrypto to be the new shirt sleeve sponsor for its men's team
Golf
Sponsorship & Marketing

Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record
Motorsport
Events

Formula 1’s Japanese Grand Prix will continue to take place at the Suzuka Circuit until 2029, with the new five-year deal marking the motor-racing series’ latest long-term hosting agreement in Asia.
Cycling
Sponsorship & Marketing

British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.
Football
Sponsorship & Marketing

Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.
Multiple Sports
Sports Betting

California-based sports data and analytics company ALT Sports Data has announced the closing of a $2.5m series seed funding round, co-led by Eberg Capital and Relay Ventures, with participation from others including Trinity West Ventures NuFund Venture Group.
Football
Media

ARD and ZDF, the public-service broadcasters in Germany, have regained rights directly to the Uefa European Championship in 2028, it has emerged
Football
Sponsorship & Marketing

Arsenal has today announced that Sobha Realty has increased its sponsorship commitment to the Premier League club by taking on a suite of new assets.
Multiple Sports
Sports Betting

IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership
Multiple Sports
Sponsorship & Marketing

Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.
Motorsport
Governance

Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues
Football
Sponsorship & Marketing

E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.
Cricket
Media

Evision, the media and entertainment arm of telco e&, has secured exclusive International Cricket Council rights in the Middle East and North Africa until the end of 2027
Multiple Sports
Media

Viaplay has finalised its exit strategy in the Baltic region after agreeing to sell on all of its sports rights to media company TV3 Group