SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis
Super signings: How super clubs monetise superstar athletes

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Data
National team football events in 2018

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data
Betting Sponsorship in Sport 2018

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Case Study
Leading football league prepares to sell its rights in the Americas

Latest News

Basketball
Media

German telco Deutsche Telekom has agreed a four-year deal with broadcasting and media services provider Media Broadcast to aid its delivery of games from top-tier club competition the Basketball Bundesliga…
Business

One-year deal involves streaming exclusive versions of popular non-game ESPN programs such as College Game Day
Esports
Sponsorship

Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Football
Media

Spanish media-rights agency Mediapro has spoken out against FC Barcelona after the Spanish club defied a court order by broadcasting its match against Atlético de Madrid in the Primera Iberdrola, Spanish …
Ice Hockey
Events

The National Hockey League is looking to schedule international games in European growth markets in addition to the continent’s traditionally strong ice hockey markets and is planning to return to stage g…
Ice Hockey
Sponsorship

The National Hockey League has named the Boston Beer Company's Truly Hard Seltzer its official hard seltzer partner in a five-year deal
Wrestling
Sponsorship

United World Wrestling has agreed a long-term extension to its partnership with Chinese sports equipment manufacturer Taishan Sports
Golf
Marketing

New PGA Tour Chatbot will allow fans to ask questions, gain instant access to tournament data

What our clients say

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.