Guy Horne | How will Beijing 2022 attract youthful audiences in China?
Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country
Caradh O’Donovan | Athletes have not had adequate preparation for the Olympics
Irish athlete Caradh O'Donovan says many athletes have not had appropriate training and qualification opportunities for this year's Olympics, and should have had a bigger say in the organisation of the postponed event
Beijing 2022 | Sponsorship activations disrupted but tech firms add dynamism
Tokyo postponement has hampered Beijing 2022 activations
But domestic sponsor roster includes some intriguing new tech entrants
Dan Haddad | No need for review – why VAR sponsorship is a dud
Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience
McConaughey’s star power helps Austin FC make immediate MLS splash
MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.
John Guppy | The ABCs of the 26th season of Major League Soccer
President and founder of Gilt Edge Soccer Marketing, a Chicago-based strategy and engagement marketing firm focused exclusively within the sport of soccer, John Guppy looks ahead to the 2021 MLS season, focusing on the arrival of Austin FC to the league, the MLS broadcast landscape, and the increasing link between the league and Mexican football.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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Yao Williams | The future of athlete endorsements
Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
白宫与美国体育界高层商讨体育运动恢复计划
美国联邦政府在4月28日与主要体育实体举行了会议，会议的多份报告显示，人们对于美国体育界在今年夏天更广泛地恢复基础设施开放的乐观情绪有所上升。
美国国家橄榄球联盟与亚马逊签订为期三年的续约协议
美国国家橄榄球联盟(简称NFL)与亚马逊签订了一份为期三年的合同，该电子商务巨头将在2022年赛季期间继续播放《周四晚间橄榄球》。
伊朗申办2027年亚足联亚洲杯
伊朗足协发言人证实，伊朗已正式提交申办2027年亚足联亚洲杯的申请。
Guy Horne | How will Beijing 2022 attract youthful audiences in China?
Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country
UFC reaps rewards of China investment with Migu deal
China is a top priority for MMA's Ultimate Fighting Championship in terms of international expansion. SportBusiness speaks to Kevin Chang, the UFC’s senior vice-president, Asia-Pacific, about how the promotion aims to succeed in the region.
Kevin McCullagh | UFC deal shows how the terms of engagement in China have changed
SportBusiness Asia editor Kevin McCullagh says risks abound for international sports properties in China in 2021, but the UFC’s trend-bucking media-rights deal with Migu has underlined some best practice.
Beijing 2022 | Sponsorship activations disrupted but tech firms add dynamism
Tokyo postponement has hampered Beijing 2022 activations
But domestic sponsor roster includes some intriguing new tech entrants
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong
Guy Horne | How will Beijing 2022 attract youthful audiences in China?
Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country