“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
‘Ambitious’ $2.5bn LA 2028 forecast is in fact deeply conservative
Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.
IOC develops global e-commerce platform to build licensing programme between Games
• Ambition to create licensing programme set out in Agenda 2020
• Organisation creates three categories to trade on heritage, iconography and values of the Olympics
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Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.
Unsuccessful initial tender raises questions over K-League’s domestic media strategy
Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.
NBA to rotate regular-season Europe game across continent after inaugural Paris fixture
After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
世界反兴奋剂机构前负责人：应取消举重项目奥运资格
国际举联将于周三在多哈召开紧急会议，以应对近期持续发酵中的禁药和贪腐丑闻。
中国国家媒体和体育管理机构签署奥运体育合作协议
中国国家体育总局和国家广播电视总局昨日在北京签署了一项战略合作协议，旨在共同创建一个涵盖夏季和冬季奥运会赛事、节目和内容的平台。
FIBA扩大3v3世界巡回赛规模，并增加了赛事奖金
世界篮球管理结构国际篮联最近宣布，今年它们的旗舰职业级3v3世界巡回赛参赛队伍将会从12支增加到14支。
Tax exemptions and increased demand drive 16-per-cent growth of Chinese winter sports economy
China’s winter sport industry is booming ahead of the Beijing 2022 Winter Olympics. But the pace of development has created challenges for the Chinese state, from environmental and real estate policy to a lack of technical nous.
A 2021 Club World Cup can deliver on both Chinese and Fifa ambitions
Why Fifa has chosen to host the 2021 Club World Cup in China, and how the competition is a step forward towards China's football ambitions. Zhang Dan reports.
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
‘Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced a new collective brand for all of China’s Olympic and Paralympic sports teams: "Team China". Zhang Dan investigates the new marketing initiative.
Tax exemptions and increased demand drive 16-per-cent growth of Chinese winter sports economy
China’s winter sport industry is booming ahead of the Beijing 2022 Winter Olympics. But the pace of development has created challenges for the Chinese state, from environmental and real estate policy to a lack of technical nous.
Unsuccessful initial tender raises questions over K-League’s domestic media strategy
Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.