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2020 Olympics

Nathan Homer, chief commercial officer of the London Legacy Development Corporation, admits that the body has made mistakes in its search for a naming rights sponsor for the London Stadium, venue for the London 2012 Olympics and home of West Ham United, but a reboot of the organisation's commercial offering has created a more brand-friendly proposition.

The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years

Soccer

54-goal haul sees Ronaldo eclipse nearest challengers Kylian Mbappe, Harry Kane, and Erling Haaland to cement his place as world’s leading marksman in 2023.

It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did…

SportBusiness takes a look at 12 months of LaLiga deals and developments covered by our team of reporters.

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The Vietcontent agency has acquired rights to Uefa club competitions in Vietnam from 2024-25 to 2026-27, SportBusiness understands.

Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…

Singaporean telco Singtel is considering disposing of a significant stake in its Australian business Optus to a Canadian private equity firm, but plans for a full sale have been vehemently denied by the firm.

Indian conglomerate Reliance Industries, chaired and run by business mogul Mukesh Ambani, will buy out Paramount Global’s 13-per-cent stake in media group Viacom18 for $517m (€472m).

The Olympic Council of Malaysia said it has been offered the chance to host the 2026 Commonwealth Games, with the Commonwealth Games Federation (CGF) pledging £100m (€117.6m/$128.5m) to support such an undertaking.

Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role

Media group CJ ENM has secured exclusive streaming rights to the top-tier league of the Korean Baseball Organisation from 2024 to 2026, marking the first time the property has gone behind a streaming paywall in South Korea.

India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.

Basketball

Why evolution not expansion is the order of the day at the International Basketball Federation (Fiba) as it sketches out the next phase for its 3x3 discipline following the staging of a landmark 100th World Tour Masters event.

SINGAPORE (Singapore) - The draw for the FIBA Intercontinental Cup 2023 was completed on Tuesday, June 20, and the six participating clubs now know the path to winning the trophy in Singapore where the t…

美国联邦政府在4月28日与主要体育实体举行了会议,会议的多份报告显示,人们对于美国体育界在今年夏天更广泛地恢复基础设施开放的乐观情绪有所上升。

美国国家橄榄球联盟(简称NFL)与亚马逊签订了一份为期三年的合同,该电子商务巨头将在2022年赛季期间继续播放《周四晚间橄榄球》。 

伊朗足协发言人证实,伊朗已正式提交申办2027年亚足联亚洲杯的申请。

Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.

Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.

Denis Green, head of communications at Mailman Group, sees a bright future for tennis in China as the country welcomes back ATP and WTA tournaments.

Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.

Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.