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2020 Olympics
LLDC reboots sponsorship offering as London Stadium naming deal search continues
Nathan Homer, chief commercial officer of the London Legacy Development Corporation, admits that the body has made mistakes in its search for a naming rights sponsor for the London Stadium, venue for the London 2012 Olympics and home of West Ham United, but a reboot of the organisation's commercial offering has created a more brand-friendly proposition.
Justin Tan | Five observations from Beijing 2022
The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.
Beyond Beijing: Sustained growth expected for China’s winter sports industry
Industry insiders confident that participation boom is real
Growing middle class seeks active lifestyles and new pastimes
Home-grown elite events and athletes expected in coming years
Soccer
Cristiano Ronaldo clinches Maradona Award for Best Goalscorer ahead of Dubai Globe Soccer Awards
54-goal haul sees Ronaldo eclipse nearest challengers Kylian Mbappe, Harry Kane, and Erling Haaland to cement his place as world’s leading marksman in 2023.
Year in Review: Serie A
It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did…
Year in Review: LaLiga
SportBusiness takes a look at 12 months of LaLiga deals and developments covered by our team of reporters.
Latest News
EXCLUSIVE: Vietcontent agency nets Uefa club competitions in Vietnam
The Vietcontent agency has acquired rights to Uefa club competitions in Vietnam from 2024-25 to 2026-27, SportBusiness understands.
Dream11 expands IPL team presence with KKR, Punjab Kings shirt deals
Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Singtel ‘exploring all options’ on Optus but rules out full sale
Singaporean telco Singtel is considering disposing of a significant stake in its Australian business Optus to a Canadian private equity firm, but plans for a full sale have been vehemently denied by the firm.
Reliance tightens grip on Viacom18 after buying out Paramount stake
Indian conglomerate Reliance Industries, chaired and run by business mogul Mukesh Ambani, will buy out Paramount Global’s 13-per-cent stake in media group Viacom18 for $517m (€472m).
Malaysia claims CGF offer for 2026 Commonwealth Games
The Olympic Council of Malaysia said it has been offered the chance to host the 2026 Commonwealth Games, with the Commonwealth Games Federation (CGF) pledging £100m (€117.6m/$128.5m) to support such an undertaking.
Gujarat Titans fill front-of-shirt position with Dream11
Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role
CJ ENM acquires KBO League digital rights to 2026
Media group CJ ENM has secured exclusive streaming rights to the top-tier league of the Korean Baseball Organisation from 2024 to 2026, marking the first time the property has gone behind a streaming paywall in South Korea.
Advance Decorative Laminates latest to engage multi-team IPL sponsorship
India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.
Basketball
Fiba mulling changes to commercial dimensions of fast-growing 3×3
Why evolution not expansion is the order of the day at the International Basketball Federation (Fiba) as it sketches out the next phase for its 3x3 discipline following the staging of a landmark 100th World Tour Masters event.
FIBA Intercontinental Cup Draw completed in Singapore
SINGAPORE (Singapore) - The draw for the FIBA Intercontinental Cup 2023 was completed on Tuesday, June 20, and the six participating clubs now know the path to winning the trophy in Singapore where the t…
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Denis Green | Tennis eyes a return to golden years in China
Denis Green, head of communications at Mailman Group, sees a bright future for tennis in China as the country welcomes back ATP and WTA tournaments.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.