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2020 Olympics

Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.

Matthew Glendinning talks to Robin Clarke, vice-president, international at brand consultancy 160over90, about the ways sponsors in sport have responded during the Covid-19 pandemic, and what to expect once things return to normal.

British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.

Soccer

In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.

The £14.95 price point of pay-per-view Premier League matches led to dismay from fans and sports industry executives alike, as the Premier League, Sky and BT scrambled to protect the value of pay-television. Callum McCarthy reports.

Latest News

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced its refund policy for ticketholders who are unable to attend the two rescheduled events in 2021

Indian online sports platform FanCode has announced an agreement with AI technology provider WSC Sports to facilitate the delivery of video highlights on its platform

Bangkok is set to host three major badminton tournaments in January next year to complete the HSBC BWF World Tour 2020 season as back-to-back events in the Thai capital, after the schedule was confirmed…

Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today

International Paralympic Committee (IPC) sponsors Airbnb, Asics and Panasonic have pledged their support for a newly-announced refugee team that will compete at next year’s rescheduled Paralympic Games i…

The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency

South Korean consumer electronics company LG has agreed a three-year tournament deal with the Korea Professional Golfers Association

SuperSport, the sub-Saharan African pay-television broadcaster, has signed a three-year rights deal with the Pakistan Cricket Board (PCB)

Basketball

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.

Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.

美国联邦政府在4月28日与主要体育实体举行了会议,会议的多份报告显示,人们对于美国体育界在今年夏天更广泛地恢复基础设施开放的乐观情绪有所上升。

美国国家橄榄球联盟(简称NFL)与亚马逊签订了一份为期三年的合同,该电子商务巨头将在2022年赛季期间继续播放《周四晚间橄榄球》。 

伊朗足协发言人证实,伊朗已正式提交申办2027年亚足联亚洲杯的申请。

Liu Jiadi, partner, and Jeffrey Wilson, counsel, at Chinese law firm JunHe, explain the significance of new player image rights rules in the Chinese Basketball Association League.

SportBusiness speaks to Benjamin Wahl, head of China at Borussia Dortmund, about the BVB Virtual Asia Tour, which emerged out of the ashes of disruption caused by the Covid-19 pandemic.

Simon Chadwick, director of Eurasian Sport at emlyon Business School France/China, outlines the pressures being felt in the sports industry as political tensions ratchet up between China, the West and others.

SportBusiness speaks to Matt Beyer, the chief executive of the East Asia Super League about his plans for the competition and his background working as a translator for Yi Jianlian in the NBA

IPL driving growth in Indian fantasy sports sector Users predicted to hit 100m this year Sector continues to face legal challenges

The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.