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2020 Olympics

Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country

Irish athlete Caradh O'Donovan says many athletes have not had appropriate training and qualification opportunities for this year's Olympics, and should have had a bigger say in the organisation of the postponed event

Tokyo postponement has hampered Beijing 2022 activations  But domestic sponsor roster includes some intriguing new tech entrants

Soccer

Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience

MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.

President and founder of Gilt Edge Soccer Marketing, a Chicago-based strategy and engagement marketing firm focused exclusively within the sport of soccer, John Guppy looks ahead to the 2021 MLS season, focusing on the arrival of Austin FC to the league, the MLS broadcast landscape, and the increasing link between the league and Mexican football.

Latest News

Formula E, the electric car racing championship, has agreed a multi-year deal with pay-television broadcaster Star India for rights to the series across the Indian subcontinent

Extreme E, the new electric off-road series, has agreed a rights deal in Japan with pay-TV broadcaster J Sports to show the championship across its linear channels

A peak concurrent streaming audience of 1.1 million watched the One Esports Dota 2 Singapore Major final earlier this month

Fina, the international aquatics federation, has announced that an Olympic artistic swimming qualifying event that was set to take place in Tokyo will now be held in Barcelona in June

Chinese sports academy PacificPine Sports has named Justin Chen, former IMG director of golf in China, as a senior vice-president

Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador

The English Premier League has launched an esports competition in China, strengthening its ties with Chinese streaming platform and internet giant Tencent

The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle

Basketball

The NBA signed up more sponsors than it lost after the shutdown in March 2020 Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation Chi

Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.

美国联邦政府在4月28日与主要体育实体举行了会议,会议的多份报告显示,人们对于美国体育界在今年夏天更广泛地恢复基础设施开放的乐观情绪有所上升。

美国国家橄榄球联盟(简称NFL)与亚马逊签订了一份为期三年的合同,该电子商务巨头将在2022年赛季期间继续播放《周四晚间橄榄球》。 

伊朗足协发言人证实,伊朗已正式提交申办2027年亚足联亚洲杯的申请。

Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country

China is a top priority for MMA's Ultimate Fighting Championship in terms of international expansion. SportBusiness speaks to Kevin Chang, the UFC’s senior vice-president, Asia-Pacific, about how the promotion aims to succeed in the region.

SportBusiness Asia editor Kevin McCullagh says risks abound for international sports properties in China in 2021, but the UFC’s trend-bucking media-rights deal with Migu has underlined some best practice.

Tokyo postponement has hampered Beijing 2022 activations  But domestic sponsor roster includes some intriguing new tech entrants

Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong

Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country