SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis
Super signings: How super clubs monetise superstar athletes

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Data
National team football events in 2018

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data
Betting Sponsorship in Sport 2018

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Case Study
Leading football league prepares to sell its rights in the Americas

Latest News

Football
Sponsorship & Marketing

Italian Serie A football club Juventus has agreed a three-year extension to its deal with Chinese tyre manufacturer Linglong
Equestrian
Events

The International Equestrian Federation (FEI) has awarded hosting rights to its World Championship events in 2022 to Herning, Denmark, and Pratoni del Vivaro, Italy, as part of a new strategy for the world…
Football
Business

Former adidas chief executive Herbert Hainer has been elected the new president of Bundesliga champion Bayern Munich, taking over as the club registered record turnover for the 2018-19 season
Football
Media

The Lagardère Sports agency, official marketing partner of the Polish Football Association (PZPN), has agreed a deal with Onefootball for the digital platform to offer live streaming of Polish Cup fixtures.
Rugby Union
Finance & Money

Private equity firm CVC Capital Partners is set to increase its interest in European rugby union after agreeing a deal in principle to acquire a 27-per-cent stake in cross-border league the Pro14
Hockey
Governance

The Malaysian Hockey Confederation has elected seven new staff to its leadership committee for the next four years, after a turbulent two weeks of campaigning
Esports
Events

Sony Pictures Networks has acquired media rights in the Indian subcontinent for the country's new X1 Racing League motorsports series, and its sister esports competition X1 Racing eSports
Football
Governance

Real Madrid president Florentino Pérez has been appointed president of the World Club Football Association, a new body that will be a platform for dialogue between football clubs and Fifa.

What our clients say

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.