Brands respond well to shutdown, but recession will cause ‘changing of the guard’, warns Clarke
Matthew Glendinning talks to Robin Clarke, vice-president, international at brand consultancy 160over90, about the ways sponsors in sport have responded during the Covid-19 pandemic, and what to expect once things return to normal.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
Protracted return for professional sport in China
Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.
United Soccer League ready to lay down “bold” marker with local market strategy
USL executive vice president Court Jeske speaks to SportBusiness about the opportunities and challenges of the USL Championship's return in home venues amid the Covid-19 pandemic.
Asia-Pacific industry reacts to the award of the 2023 Women’s World Cup
Asia-Pacific sports industry insiders react to the award of the 2023 Fifa Women's World Cup to Australia and New Zealand.
Protracted return for professional sport in China
Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.
“It’s like having a Summer Olympics” | Orlando prepares for the arrival of NBA and MLS
Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports
白宫与美国体育界高层商讨体育运动恢复计划
美国联邦政府在4月28日与主要体育实体举行了会议，会议的多份报告显示，人们对于美国体育界在今年夏天更广泛地恢复基础设施开放的乐观情绪有所上升。
美国国家橄榄球联盟与亚马逊签订为期三年的续约协议
美国国家橄榄球联盟(简称NFL)与亚马逊签订了一份为期三年的合同，该电子商务巨头将在2022年赛季期间继续播放《周四晚间橄榄球》。
伊朗申办2027年亚足联亚洲杯
伊朗足协发言人证实，伊朗已正式提交申办2027年亚足联亚洲杯的申请。
Protracted return for professional sport in China
Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.
LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
Asian e-commerce live streams attract early-mover sports properties
Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
Chinese football tackles salary reduction
Shen Jiang, senior associate at Jingtian & Gongcheng, and Luca Ferrari, partner and global head of sports at Withers, consider the legal issues around the player wage reductions now agreed by all Chinese Super league clubs
Lee Choong Khay | After Covid-19, the sports media rights model must change
Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.
Protracted return for professional sport in China
Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.