SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

Case Study
Leading football league prepares to sell its rights in the Americas

Multiplatform media company IDN Media has acquired Indonesian esports website GGWP.ID, aiming to make it the "ESPN of e-sports"

Los Angeles Rams executive Jamie Reigle is poised to become the new Formula E chief executive, according to reports

Nascar will conduct a trial run of a new sports betting product in September following its partnership with sports data and technology company Genius Sports.

New Stats Perform entity will have a significant focus in emerging realm of artificial intelligence

The National Women's Soccer League enjoyed a significant attendance boost in the first weekend after the Women's World Cup in France

Ice Cube's Big3 basketball league has cut ticket prices by 50 per cent for the remainder of the 2019 season after attendances fell by approximately 3,000 fans per event

Gafur Rakhimov, whose controversial tenure as president of the International Boxing Association (Aiba) was one of the reasons behind the International Olympic Committee (IOC) taking action against the…

WPP is selling a 60-per-cent share in its market-research company Kantar to Bain Capital Private Equity in a deal that values the company at $4bn (£3.2bn/ €3.55bn).

What our clients say