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LLDC reboots sponsorship offering as London Stadium naming deal search continues

Nathan Homer, chief commercial officer, LLDC. (Photo: LLDC).

Nathan Homer, chief commercial officer of the London Legacy Development Corporation, admits that the body has made mistakes in its search for a naming rights sponsor for the London Stadium, venue for the London 2012 Olympics and home of West Ham United, but a reboot of the organisation's commercial offering has created a more brand-friendly proposition.

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