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How Tokyo 2020 smashed the domestic sponsorship record for the Olympics

In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.

Press conference for real estate company Mitsui Fudosan signing as a gold partner sponsor of the Tokyo 2020 Olympics, in April 2015. (Photo by Chris McGrath/Getty Images)

In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.

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