As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
Capital investors’ interest in football clubs is growing; their increasing profitability has attracted more new types of investor. But what does this mean for clubs and how can they best approach the opportunities and challenges? Jonathan Dyson investigates.
The International Olympic Committee (IOC) has said it is open to a third consecutive winter Olympic Games in Asia and has hailed the “extraordinarily successful” commercial programme in place for the 2020 summer Games after reporting that Tokyo has now generated close to $3bn (€2.45bn) in sponsorship revenue.
The International Olympic Committee’s (IOC’s) rules governing athlete endorsement deals at the Olympic Games have been met with a fresh challenge with the news that Germany’s Federal Cartel Office, the Bundeskartellamt, is taking action against the German Olympic Sports Confederation (DOSB).
Pyeongchang 2018 president Lee Hee-beom has maintained that the involvement of conglomerate Samsung in South Korea’s wide-ranging political scandal will not impact on preparations for the winter Olympic and Paralympic Games, adding that organisers will accelerate its efforts in promoting the event.
Senior officials from the NHL have said the North American ice hockey league is likely to pass on participating in the 2018 winter Olympic Games unless there is major movement in talks, while the prospect of introducing jersey sponsorship has also been dismissed.
Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Highlights from the esports panel at Sports Decision Makers Summit London, including discussion of the impact of eSports and eSports culture on the structure, marketing, monetisation and presentation of future sports competitions.