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Sponsorship Works 2012 – Sponsorship Case Study: Bosco and Sochi Winter Olympic and Paralympic Games

While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.

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