LLDC reboots sponsorship offering as London Stadium naming deal search continues
Nathan Homer, chief commercial officer of the London Legacy Development Corporation, admits that the body has made mistakes in its search for a naming rights sponsor for the London Stadium, venue for the London 2012 Olympics and home of West Ham United, but a reboot of the organisation's commercial offering has created a more brand-friendly proposition.
Justin Tan | Five observations from Beijing 2022
The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.
Beyond Beijing: Sustained growth expected for China’s winter sports industry
Industry insiders confident that participation boom is real
Growing middle class seeks active lifestyles and new pastimes
Home-grown elite events and athletes expected in coming years
Cristiano Ronaldo clinches Maradona Award for Best Goalscorer ahead of Dubai Globe Soccer Awards
54-goal haul sees Ronaldo eclipse nearest challengers Kylian Mbappe, Harry Kane, and Erling Haaland to cement his place as world’s leading marksman in 2023.
Year in Review: Serie A
It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did…
Year in Review: LaLiga
SportBusiness takes a look at 12 months of LaLiga deals and developments covered by our team of reporters.
Fiba mulling changes to commercial dimensions of fast-growing 3×3
Why evolution not expansion is the order of the day at the International Basketball Federation (Fiba) as it sketches out the next phase for its 3x3 discipline following the staging of a landmark 100th World Tour Masters event.
FIBA Intercontinental Cup Draw completed in Singapore
SINGAPORE (Singapore) - The draw for the FIBA Intercontinental Cup 2023 was completed on Tuesday, June 20, and the six participating clubs now know the path to winning the trophy in Singapore where the t…
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Denis Green | Tennis eyes a return to golden years in China
Denis Green, head of communications at Mailman Group, sees a bright future for tennis in China as the country welcomes back ATP and WTA tournaments.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.