Motorsport

Motorsport
Finance & Law

Electric car-racing series Formula E has detailed plans to introduce cost caps as part of landmark financial regulations, while the 2021-22 season calendar has been revised and ratified
Motorsport
Media

The controversial end to the 2021 Formula 1 season drew a strong audience in Australia, with 437,000 viewers staying up late to watch Max Verstappen win his first championship by overtaking Sir Lewis Hamilton…
Motorsport
Sponsorship & Marketing

Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
Motorsport
Media

Stan Sport, the streaming platform of Australia’s Nine Network, has secured exclusive rights to the IndyCar Series, the FIA World Rally Championship and the FIA World Endurance Championship from 2022.
Motorsport
Media

The rising popularity of Formula 1 in the United States has been further shown by ESPN networks averaging 934,000 viewers per race in 2021, shattering the previous domestic broadcast record of 748,000…
Motorsport
Sponsorship & Marketing

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with cereal brand Wheaties for the 2022 season
Motorsport
Media

An audience of more than 5 million Dutch viewers watched the exciting finale to the Formula 1 season yesterday (Sunday) in which home favourite Max Verstappen beat Lewis Hamilton to win his first world…
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up cyber security specialist Immersive Labs to its sponsorship portfolio. 
Motorsport
Events

Formula 1 has today (Thursday) extended its race deal for the Abu Dhabi Grand Prix through to 2030, as this year’s edition of the motor racing world championship prepares to come to a dramatic conclusion t…
Motorsport
Media

Free-to-air broadcaster Channel 4 has agreed a deal with pay-television broadcaster Sky to share live coverage of Sunday’s season finale to the Formula 1 motor racing world championship.
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has agreed to end its sponsorship agreement with building materials company Kingspan following protests over the sponsor’s connection to the Grenfell Tower disaster.
Motorsport
Sponsorship & Marketing

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has extended its partnership with quick-service restaurant chain McDonald's for the 2022 season
Motorsport
Host Broadcast & Production

The eSkootr Championship (eSC), the world’s first racing series for electric scooters, has named the Canada-based Boombox as its official broadcast production partner.
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
Motorsport
Media

Nordic pay-television broadcaster C More has secured a deal covering Finland and Sweden to broadcast the FIA World Rally Championship (WRC), the FIA World Rallycross Championship (World RX) and the FIA…
Motorsport
Media

German free-to-air commercial broadcaster RTL has renewed a sublicensing agreement with pay-television broadcaster Sky Deutschland to show four Formula 1 races during the 2022 season
Motorsport
Events

With the first-ever Saudi Arabian Grand Prix taking place this weekend, SportBusiness speaks with Charlie Beauchamp and Chris Long of CSM Sports and Entertainment, who are acting in advisory capacity for the race. They talk about the Kingdom's commercial goals and what will be needed to make the event a success. Adam Nelson reports.
Motorsport
Media

Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.