Mixed Martial Arts
Tbilisi to stage GAMMA European Championships
The Global Association of Mixed Martial Arts (GAMMA) has awarded hosting rights for its 2022 European Championships to the Georgian capital, Tbilisi
DAZN acquires rights to Hexagone MMA
DAZN has acquired rights to the Hexagone MMA mixed martial arts promotion
UFC Fight Pass launches in Brazil, Band to show free-to-air coverage
The Ultimate Fighting Championship mixed martial arts promotion is launching its Fight Pass OTT subscription service in Brazil, with selected events to also be made available on free-to-air television…
PFL looks to create ‘Champions League of MMA’ with international expansion plans
PFL chief executive Peter Murray and chief revenue officer Jon Tuck explain to SportBusiness the commercial strategy behind the organization's move to create a series of regional leagues around the world.
Claro picks up Brave CF MMA rights across Latin America
Telecoms operator Claro has acquired broadcast rights throughout Latin America to Middle East-based mixed martial arts promotion, Brave Combat Federation
UFC signs print-on-demand merchandise deal with Amazon
The Ultimate Fighting Championship (UFC) has agreed a deal with technology company Amazon to utilise its Merch on Demand platform to offer a new selection of fan gear products
ONE Championship and Amazon unveil schedule targeted at US audiences
Asian mixed martial arts promotion ONE Championship has announced five upcoming events scheduled during US television primetime, being run in partnership with Amazon Prime Video, its media-rights partner…
PFL to continue global push with 2023 debut of PFL Europe
The Professional Fighters League has continued its international expansion efforts with the planned 2023 debut of PFL Europe
ONE strikes ‘long-term’ content development agreement with Media City Qatar
Group ONE Holdings, the parent company of Asian mixed-martial arts promotion ONE Championship and esports venture ONE Esports, has signed a memorandum of understanding with Doha-based media campus Media…
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
Rizin announces streaming service, Mayweather fight
Japanese mixed martial arts promoter Rizin Fighting Federation announced details of a new direct-to-consumer streaming service, at the same time as revealing an upcoming exhibition match featuring retired…
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
VeChain receives ‘unprecedented integration’ in UFC sponsorship
Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation.
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Gate revenue record expected for Singapore venue as UFC returns to Southeast Asia
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
UFC adds OnePlus as marketing partner
The Ultimate Fighting Championship (UFC) mixed martial arts series has signed a marketing deal with global technology brand OnePlus
UFC strikes new AirAsia sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…
UFC to stage first event in France
The Ultimate Fighting Championship (UFC) will stage its first ever event in France later this year
Rodriguez invests in PFL $30m Series E funding round
Former Major League Baseball superstar Alex Rodriguez has invested in the Professional Fighters League as part of a $30m (€28m) Series E equity round to fund global expansion and launch its new PPV Super F…