Mixed Martial Arts
Dana White given green light to debut slap fighting league
Ultimate Fighting Championship president Dana White has been given permission to introduce a professional slap fighting league after the Nevada Athletic Commission approved the combat sport as a licensed…
UFC to provide VR events with Meta, adds first-ever legal sponsor
The Ultimate Fighting Championship (UFC) has teamed up with Meta to deliver its events in virtual reality through its streaming service, Fight Pass
Perth to host UFC’s first Australia event since 2019
The Ultimate Fighting Championship has announced plans to return to Australia for the first time since the beginning of the Covid-19 pandemic
One Championship says it will break even within three years as increased losses reported in 2021
Mixed martial arts promotion One Championship has said it will break even within the next three years, as the company reported annual losses in 2021 had increased by 125 per cent on the year prior, reaching…
Combate Global taps Wave Sports + Entertainment to support digital engagement
US-based mixed martial arts promotion Combate Global will launch on TikTok this weekend after signing a wide-ranging deal with Wave Sports + Entertainment, the California-based digital sports media company
BeIN strikes ONE Championship deal in MENA
Pay-television broadcaster beIN Sports has acquired the rights to the ONE Championship across the Middle East and North Africa as part of a multi-year agreement with the mixed martial arts promotion
ONE to broadcast new weekly shows under partnership with Royal Thai Army
Mixed martial arts promotion ONE Championship has agreed a deal with the Royal Thai Army to host and broadcast 52 weekly live events from Thailand in 2023
Spanish MMA league strikes DAZN deal
Spain’s largest MMA League, the AFL, have struck a multi-year broadcasting agreement with DAZN becoming the first Spanish MMA league to reach a deal directly with the OTT streaming service.
IMMAF forms Asian federation despite lack of OCA recognition
The Asian members of the International Mixed Martial Arts Federation have established a regional confederation despite the Olympic Council of Asia warning it will not recognise the organisation
One Championship renews content partnership with Douyin
Mixed martial arts promotion One Championship has renewed a content and marketing partnership with Chinese social media platform Douyin
UFC adds messaging app IRL to sponsorship portfolio
The Ultimate Fighting Championship (UFC) has signed up group messaging social network app IRL as a new sponsor.
The global deal makes IRL the Official Group Messaging and Fan Chat Platform of UFC
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
One Championship plans first US fights, talks up Amazon rights deal
Asian mixed martial arts promotion One Championship intends to host its first events in the US market next year
IMMAF sells hosting and commercial rights to ISMM
The International Mixed Martial Arts Federation (IMMAF) has appointed a company named International Sport Management and Marketing (ISMM) to oversee the distribution of the hosting rights for its World…
UFC taps 4D Sight for virtual advertising trial
The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
One Championship parent company ‘targeting’ US IPO
Group One Holdings, the parent company of Asian mixed martial arts promotion One Championship, is reported to be considering a US initial public offering
Tbilisi to stage GAMMA European Championships
The Global Association of Mixed Martial Arts (GAMMA) has awarded hosting rights for its 2022 European Championships to the Georgian capital, Tbilisi
DAZN acquires rights to Hexagone MMA
DAZN has acquired rights to the Hexagone MMA mixed martial arts promotion