Mixed Martial Arts
Rodriguez invests in PFL $30m Series E funding round
Former Major League Baseball superstar Alex Rodriguez has invested in the Professional Fighters League as part of a $30m (€28m) Series E equity round to fund global expansion and launch its new PPV Super F…
Pluto TV launches in Nordics with Bellator, World RX rights
Pluto TV, the free, ad-supported streaming service owned by US media group Paramount Global, has launched in Sweden, Denmark and Norway and will provide live sport from the Bellator mixed martial arts…
UFC strikes beer sponsorship deal with Drink West in Australia
The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia
ONE Championship to stage Muay Thai events as part of ‘long-term’ agreement with Fairtex
Asian combat sports promotions ONE Championship and Fairtex Fight Promotion have announced a “long-term agreement” that will see the organisations stage a series of Muay Thai tournaments in Thailand.
Korea’s CJ ENM finalises multi-year UFC rights deal
South Korean media group CJ ENM has secured exclusive rights to the Ultimate Fighting Championship in South Korea as part of a “multi-year” agreement with the mixed martial arts promotion.
PFL, gaming platform Rival collaborate on gaming community
Gaming platform development company adds to roster of sports partners
PFL to host second half of season at Atlanta’s OTE Arena
MMA entity to compete at venue first developed for upstart basketball league
ONE Championship strikes Amazon rights deal in US, Canada
Asian mixed martial arts promotion ONE Championship has secured a five-year rights deal with Amazon Prime Video in the United States and Canada
NHL and KSW added to Viaplay’s UK portfolio
Viaplay, the subscription streaming service operated by Nordic Entertainment (Nent) Group, has added the National Hockey League and Poland-based MMA promotion KSW to its offering in the UK
DAZN to show PFL in Japan and Spain
Global sports streaming service DAZN has acquired exclusive rights to the Professional Fighters League in Japan and Spain as part of a season-long agreement with the mixed-martial arts promotion
EXCLUSIVE: BT Sport set to seal UFC rights renewal
BT Sport is on the verge of striking a multi-year renewal to continue its coverage of the Ultimate Fighting Championship in the UK and Ireland, warding off interest from DAZN and Sky, SportBusiness understands
Viaplay bags PFL streaming rights in 10 European markets
Viaplay, the subscription streaming service operated by Nordic Entertainment (Nent) Group, has secured platform-neutral exclusive rights to the Professional Fighters League in all Nordic and Baltic countries,…
ONE Championship appoints Talisman to drive international commercial growth
Asian mixed martial arts promotion ONE Championship has appointed the sports and entertainment agency Talisman to identify new commercial opportunities in markets outside of Southeast Asia
PFL secures ESPN Africa rights deal, Bravago Bold Seltzer partnership
Disney-owned ESPN Africa has acquired exclusive rights to the Professional Fighters League in sub-Saharan Africa, ahead of the start of the season on April 20
UFC expands Trojan condom deal with new sponsorship asset
Ultimate Fighting Championship has expanded its sponsorship agreement with condom brand Trojan
Mola acquires ‘multi-year’ PFL rights in Italy, Singapore, Malaysia and Indonesia
Indonesia-based streaming service Mola has acquired exclusive rights to the Professional Fighters League in Italy, Singapore, Malaysia and Indonesia as part of a “multi-year” deal with the mixed-martial art…
UFC to hold first-ever numbered event in Southeast Asia at Singapore Indoor Stadium
The Ultimate Fighting Championship will hold its first ever numbered event in Singapore later this year.
UFC 275 will be staged at Singapore Indoor Stadium on June 12
Viaplay widens MMA output with Enfusion, Invicta FC deals
Viaplay, the streaming service operated by Nordic Entertainment (Nent) Group, has further enhanced its combat sports coverage across its active markets by agreeing rights deals with Enfusion and Invicta…