Pluto TV, the free, ad-supported streaming service owned by US media group Paramount Global, has launched in Sweden, Denmark and Norway and will provide live sport from the Bellator mixed martial arts promotion as well as the World Rallycross Championship.
Pluto TV is launching in the Nordics by combining with Viafree, a free streaming service owned by Nordic Entertainment (Nent) Group, which will serve as Pluto TV’s exclusive advertising sales partner in the three countries.
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