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Viaplay bags PFL streaming rights in 10 European markets

(Photo by Claus Bonnerup / FrontZoneSport via Getty Images).

Viaplay, the subscription streaming service operated by Nordic Entertainment (Nent) Group, has secured platform-neutral exclusive rights to the Professional Fighters League in all Nordic and Baltic countries, Poland and the Netherlands.

The deal with the US-based MMA promotion was facilitated by the Athletic Sports Group and its subsidiary Fight Globe. The agreement covers over 25 events per year, with coverage beginning immediately with PFL 1.

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