American Football
NFL, officials reach new seven-year CBA agreement
The National Football League and the NFL Referees Association have reached a deal on a new seven-year Collective Bargaining Agreement that will run until May 31, 2026
Dish customers lose Fox’s sports channels in carriage dispute
Subscribers to US pay-television provider Dish Network and its OTT subsidiary Sling TV have lost access to Fox’s sports channels amid a carriage dispute with the network.
NFL owners now pushing for 17-game regular season – report
National Football League owners are reportedly pushing for an expanded 17-game regular season as part of a new Collective Bargaining Agreement.
NFL signs DraftKings as its first official daily fantasy partner
The National Football League has continued its embrace of legalized sports betting by naming DraftKings as the league's first official daily fantasy partner
Nike drops Antonio Brown as an endorser
Move by sports footwear and apparel giant is latest chapter in ongoing saga around the troubled NFL wide receiver
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia
San Francisco 49ers sign new whiskey, casino partnerships
The San Francisco 49ers have signed a multiyear partnership with San Francisco-based Gold Bar Whiskey, which will become the official whiskey of the National Football League team
Reyes Coca-Cola Bottling signs Raiders and Allegiant Stadium deal – brokered by Legends
The Raiders NFL franchise has signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola
SoFi confirms 20-year naming-rights deal for Rams, Chargers stadium
The $5bn future home of the National Football League's Los Angeles Rams and Los Angeles Chargers will be officially known as SoFi Stadium, it was confirmed on September 15
NFL stadium designers look to social media, youth to guide next wave of new facilities
Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.
University of Alabama tracking how long students stay at Crimson Tide games
The University of Alabama is tracking how long students stay at its Crimson Tide American football games in an attempt to keep fans in their seats from kick-off until the final whistle, the New York Times…
NFL creates $3m challenge to develop safer helmet
The National Football League is offering $3m as part of an initiative to create a helmet which can outperform the equipment currently in use
XFL to introduce premium sideline seating
The revamped XFL will introduce premium seating on the sidelines of its games, Elevate Sports Ventures chief executive Al Guido has revealed
NFL signs content, advertising partnership with Reddit
The National Football League has entered into a partnership with message board platform Reddit, which will include exclusive 'Ask Me Anything' (AMA) discussions with NFL personalities as part of a broader …
Minnesota Vikings hire Seven League to run UK and German social media accounts
The Minnesota Vikings have hired digital agency Seven League to run bespoke Instagram, Facebook and Twitter channels for the NFL team in the United Kingdom and Germany for the forthcoming season.
Judge dismisses bid to dissolve trust running the Denver Broncos
Legal ruling heightens the chances of late owner's youngest daughter eventually leading the NFL team
XFL unveils team names, logos in advance of 2020 debut
Team names, logos more restrained than those used for spring football league's original incarnation