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NFL signs DraftKings as its first official daily fantasy partner

The National Football League has continued its embrace of legalized sports betting by naming DraftKings as the league's first official daily fantasy partner.

As part of the multiyear partnership, DraftKings will gain exclusive access to NFL branding across its fantasy platform. The two parties will also collaborate on a variety of content and product offerings on the DraftKings DFS mobile app, as well as integrations across NFL Media properties.

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