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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
The Numbers Game: Big Data and the Business of Sport | Using unstructured data – 6.2 Social media data
Social media has emerged as a platform for sports consumption with a global reach and significance arguably beyond that of any other
Social Media and Sport in China | China’s unique platforms – from our report partner Mailman Sport
Mailman Sport, SportBusiness International's partner on this report, outlines the social media landscape in China, with a summary of the top platforms and user behaviour patterns.
NFL expands testing of 5G cloud technology with Verizon, AWS Wavelength
The National Football League is continuing to pilot 5G cloud technology in the United States by partnering with Verizon and Amazon Web Services for Verizon’s 5G Ultra Wideband network.
World Snooker Tour looks to global future with rebrand
World Snooker Tour rebrand aims to mark distinction as commercial arm of WPBSA
New identity comes as tour seeks to expand further into international markets
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.