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Football clubs wake up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Social Media Case Study: Dallas Cowboys
The Dallas Cowboys is the NFL (National Football League) franchise with the highest number of Facebook likes, currently 7.7 million, one million more than any other team. The Cowboys have the best overall social media presence in the NFL, according to social media analyst Starcount, which also ranks the Cowboys as the sixth best sports team in the world on social media.
Golden goose | Sports media rights go from strength to strength
A new edition of the TVSM Global Report underlines the strength of the global sports media rights market, which is predicted to be worth nearly $50bn by 2019.
Football clubs wake up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan