The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Social Media Case Study: Dallas Cowboys
The Dallas Cowboys is the NFL (National Football League) franchise with the highest number of Facebook likes, currently 7.7 million, one million more than any other team. The Cowboys have the best overall social media presence in the NFL, according to social media analyst Starcount, which also ranks the Cowboys as the sixth best sports team in the world on social media.
Golden goose | Sports media rights go from strength to strength
A new edition of the TVSM Global Report underlines the strength of the global sports media rights market, which is predicted to be worth nearly $50bn by 2019.
FCF strikes trio of technology partnerships
Start-up American football league continues dealmaking in advance of debut
XFL looking to expand female fanbase
XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase
Arrowhead Stadium to go cashless thanks to Kansas City Chiefs, Tappit partnership
The National Football League's Kansas City Chiefs are partnering with mobile payment technology company Tappit to take Arrowhead Stadium cashless in order to help eliminate Covid-19 risks and improve …
Goodell: 2020 NFL season “will not look like other years”
Commissioner's open letter to fans details changes due to Covid-19
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.