Atlanta Falcons

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NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater

Arthur Blank, the Atlanta Falcons majority owner, has sold a 10-per-cent stake in the team, in a deal that values the NFL franchise at approximately $3bn (€2.65bn).

The growing trend of "family friendly" concession pricing in North American sports began at Mercedes-Benz Stadium with the Atlanta Falcons and Atlanta United

The one-year anniversary of the Mercedes-Benz Stadium opening will be marked by further price reductions in food and drink concessions.