Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.
Cashless deployments in Atlanta, Tampa point the way toward likely broader adoption across the sport industry.
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater
Arthur Blank, the Atlanta Falcons majority owner, has sold a 10-per-cent stake in the team, in a deal that values the NFL franchise at approximately $3bn (€2.65bn).
The growing trend of "family friendly" concession pricing in North American sports began at Mercedes-Benz Stadium with the Atlanta Falcons and Atlanta United
The one-year anniversary of the Mercedes-Benz Stadium opening will be marked by further price reductions in food and drink concessions.