Technology
What opportunities does Clubhouse present for fan engagement in sports?
Clubhouse, the audio-only, real-time, invite-only social app that lets users engage in virtual ‘rooms’, has exploded onto the social media stage recently. David Brake, consultant with specialist digital agency Seven League, outlines the benefits and risks to using the platform for sports rights-holders.
AWS signs up with PGA Tour in latest cloud computing deal
Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
Gatorade unveils Gx sweat patch, app
Leading sports drink brand Gatorade has made a move into the wearable-technology industry by launching the Gx sweat patch and Gx app
Saudi city of NEOM reboots its sponsorship strategy with Mercedes EQ team deal
This weekend's Diriyah E-Prix offers an opportunity for Saudi future-city project NEOM to reboot its sponsorship strategy after it lost two key deals in the esports sector. But will a partnership with the Mercedes EQ team succeed in repositioning the Kingdom? Ben Cronin talks to sports partnership director Neal Coupland.
Udinese teams up with Infront for fan attendance trial
Italian Serie A football club Udinese has joined forces with the Infront agency to utilise its Dacia Arena to test new technology designed to aid the safe reintroduction of fans to stadia
Amazon Web Services to become global technology provider for SRO Motorsports
Amazon Web Services (AWS) has become the global technology provider for the SRO Motorsports Group, building on an existing relationship between the technology firm and GT racing event organiser
2021 Sports Technology Awards shortlist revealed
The 2021 Sports Technology Awards shortlist has been revealed
Round-Up: Blow for Seven in cricket rights battle, IPL close to major sponsorship deal, Indian tech firm plans chess league, and more
An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…
Genius launches LiveStats for ice hockey market
Digital sports content and technology company Genius Sports Group has rolled out its LiveStats platform for use among ice hockey leagues and federations
Sportfive engages Salesforce to aid digital transformation
The Sportfive agency has said a new agreement with US cloud-based software company Salesforce marks an “important step” for its digital infrastructure and the ability to connect employees across the wor…
PTO taps gaming sector with arrival of Balestra as chief technology officer
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has hired Christophe Balestra, former co-president of Sony-owned video game…
Spurs launches ‘first-of-its-kind’ ticket association in extension with Ticketmaster
Tottenham Hotspur has announced that it has renewed its agreement with ticket sales and distribution company Ticketmaster, and says that the expanded deal will see the two collaborate on innovative technological…
MLB strikes official Wi-Fi deal with Extreme Networks
Networking solutions company adds to NFL rights it already holds
Malaysian Football League launches first app
The Malaysian Football League is set to release its first domestic football app, which is to be named Shoot!
Red Bull Racing to form powertrain arm after Honda deal
Formula 1 racing team Red Bull Racing has announced it will form a new in-house company dedicated to powertrains after reaching an agreement with Honda to continue using the Japanese automotive manufacturer’s p…
Genius extends data agreement with NBL
Sports data and technology company Genius Sports has extended its data technology contract with Australia’s National Basketball League (NBL).
Grabyo in Sports Flick Australian production tie-up, hires EMEA sales head from Pixellot
Over-the-top sports subscription service Sports Flick Global has agreed a deal with cloud video production platform Grabyo that will allow it to offer bespoke viewing experiences for subscribers
Lukas Zajancauskas | Why knowledge management matters
Lukas Zajancauskas, director of strategy and business development for Content Arena, says sports organisations are beginning to move away from a 'Fort-Knox' mentality to sharing and organising data internally