Technology

Baseball
Technology

Major League Baseball’s Cincinnati Reds are partnering with mobile payment technology company Tappit to take the Great American Ball Park cashless in order to help eliminate Covid-19 risks and improve th…
Motorsport
Technology

The Formula 1 motor-racing championship has agreed a wide-ranging deal with Canadian cyber security company Herjavec Group
Finance & Law

Sports investment group expands presence in venue, broadcast technology
Baskteball
Sponsorship & Marketing

Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic
Stadia

Mobile commerce company VenueNext, now a part of payment processing company Shift4 Payments, is beta testing a new mobile self-checkout system for both merchandise and food and beverage that is aimed at helping transform the in-venue fan experience. US Editor Eric Fisher reports.
Baseball
Technology

Experimentation of advanced umpiring system set for Class A level of MiLB
Basketball
Sponsorship & Marketing

Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship
Baseball
Sponsorship & Marketing

Company gains sponsorship rights, will supply league with digital workspace solutions
Multi-sport
Sponsorship & Marketing

Tokyo postponement has hampered Beijing 2022 activations  But domestic sponsor roster includes some intriguing new tech entrants
Baseball
Technology

Major League Baseball's San Diego Padres are partnering with mobile payment technology company Tappit to take Petco Park cashless in order to help eliminate Covid-19 risks and improve the fan experience
Football
Technology

Portuguese Primeira Liga club Benfica has become the latest major football team to agree a deal with digital inventory management company Horizm
Media

Jamie Cunningham, advisor to the board of virtual advertising solutions firm UniqFEED, says broadcasters should be incentivised to include virtual advertising in their sports coverage by receiving a share of the revenues generated. He argues such a model could help to maintain rights fees in the face of Covid-19 and a changing media landscape
Football
Technology

Sports technology provider Deltatre has struck a multiyear agreement with Major League Soccer to become the league's web technology provider.
Cycling
Technology

Velon, the team-owned marketing, media and technology company for pro-road cycling, has announced that it has renewed its agreement with RCS Sport, organiser of the Giro d’Italia to provide live rider d…
Events

The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC
Media

Clubhouse, the audio-only, real-time, invite-only social app that lets users engage in virtual ‘rooms’, has exploded onto the social media stage recently. David Brake, consultant with specialist digital agency Seven League, outlines the benefits and risks to using the platform for sports rights-holders.
Golf
Media

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
Technology

Leading sports drink brand Gatorade has made a move into the wearable-technology industry by launching the Gx sweat patch and Gx app