Technology
Vivid Seats combines ticketing with fantasy sports, announces record second quarter
US online ticket marketplace Vivid Seats has launched a new product combining ticketing with daily fantasy sports (DFS) as it today (Tuesday) reported record quarterly financial results
Portuguese clubs turn to LaLiga Tech to tackle fake merchandise sales
Clubs from Portugal’s top two divisions are to tackle the sale of illegal merchandise by using the ‘Brand Protection’ offering from LaLiga Tech, the technology services arm of Spain’s LaLiga.
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Old Trafford 5G connectivity eyed as United signs global Qualcomm deal
Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Uefa to launch offside technology at Helsinki’s European Super Cup match
Uefa, European football’s governing body, has announced that semi-automated offside technology (SAOT) will debut in European club competitions at the upcoming European Super Cup match in Helsinki.
Sportradar introduces Virtual NBA betting product
AI-powered offering seeks to advance consumer interest in virtual betting
Bucks, EngageRM strike five-year technology partnership
The National Basketball Association's Milwaukee Bucks have partnered with Australian sports business technology provider EngageRM in a five-year agreement.
SeatGeek completes ticketing deal with Watford FC
New York-based company enlarges its presence in English football
Octagon, Cisco create ‘The Connected Scarf’ for Man City
Supporter's item measures wide range of physiological responses
Phillies to upgrade ballpark scoreboard for 2023 season
MLB club is the latest to improve its main display to newer and larger technology
Sportfive agency behind ground-breaking Atlético Madrid-WhaleFin deal
The Sportfive agency facilitated the highly-lucrative main shirt sponsorship agreement between Spanish football club Atlético de Madrid and the cryptocurrency investment app WhaleFin, which was confirmed …
NFL, Ticketmaster expand offering of game ticket NFTs for 2022
Digital keepsakes to be available for more than 100 select games
Sports Matters Academy | The Metaverse Matters
The final module of the Sports Matters Academy series features two discussions, with seven experts, on the metaverse and the Web3 revolution
New formulas to engage with fans in an evolving football landscape
LaLiga, the Spanish football league operator, has embraced digital transformation as a core component of its domestic and international development strategy – and its clubs are now seizing the initiative in an innovative space.
DFL Digital Sports chief Heyden to quit Bundesliga role
Andreas Heyden, the chief executive of DFL Digital Sports, the subsidiary of the German Football League (DFL), is to leave his position at the end of this month
Mike Jones | Does sport have a legal basis to collect performance data?
Mike Jones, senior associate at Harbottle & Lewis, argues there are increasing opportunities for rights-holders to commercialise performance data in clever and innovative ways. But he also warns of the significant legal challenges in collecting personal information.
F1’s growth in US worth extra 50 per cent in team sponsorship, says McLaren boss Brown
Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
Host City Americas explores amazing opportunities for humanity
Host City Americas took place online on 29th June under the tagline Where Events Meet Tech – and it quickly became clear that events are keen to take control of the opportunities presented by technology.
Fifa to use semi-automated offside technology at 2022 World Cup
World governing soccer body Fifa has announced that semi-automated offside technology will be used at the 2022 World Cup in Qatar, which begins on November 21.